Object-Oriented UX is a digital design philosophy that respects the fact that people think in objects.

Our brains have evolved to recognize solid objects that adhere to the laws of physics. But digital environments are not beholden to the laws of physics, which can wreck havoc on our users’ ability to understand them.

OOUX gives you a new set of principles so you can create naturally intuitive apps, websites, and software. With these principles, you'll avoid designing objects that are too abstract or visually inconsistent.


  1. The basics of OOUX and how to recognize the four types of unintuitive objects littering the internet (which is a big contributing factor to people’s frustration with technology).

  2. The basics of the systematic ORCA process so you can avoid letting unintuitive objects sneak into your designs.

The best part? Intuitive objects are not only easier for users to understand, they are easier to design and build, too.


About your Guide, Sophia Prater

Sophia is the chief evangelist of object-oriented UX, a methodology she started popularizing in 2013. She teaches OOUX methodologies at conferences, within companies, and through 1-on-1 coaching. She also loves mentoring— she leads the Atlanta chapter of Ladies that UX, created the UX Hustle Summit Conference, and hosts the UX Hustle Podcast.