Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Looks Can Be Deceiving
Article // Feb 26, 2015 7:48:00 PM // less than 1 min read
Looks Can Be Deceiving

PLEASING AESTHETICS DO NOT ALWAYS EQUAL EFFECTIVENESS. Some designs might look great but don’t seem to generate results for the business. Others might be visually underwhelming and drive a lot of revenue (just look at craigslist).
It’s Better Together
Article // Feb 3, 2015 7:41:00 PM // 2 min read
It’s Better Together

People love to speak their mind, share their thoughts, their selfies, photos of their brunch. They want to be included, to have a say in how things are done. But even in today’s oversharing society, some clients are surprised when we want include…
What is Brand Experience Design?
Article // Dec 5, 2014 7:34:00 PM // 4 min read
What is Brand Experience Design?

FERRARI. APPLE. IKEA. These are household names in much of the world. Each of them evokes certain feelings. You have a connection with each brand in some way, even if it’s at a distance. Regardless of where you see these brands you get a consistent…
How Interfaces Impact User Satisfaction
Article // Oct 13, 2014 7:26:00 PM // 4 min read
How Interfaces Impact User Satisfaction

We’ve become so used to technology being a part of our everyday lives that most of the time we don’t even think about its use. Behind the scenes, though, and particularly with the computerization of banking services, research now focuses heavily on…

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