Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

3 Steps to Faster Product Design Through Cross-Team Collaboration
Article // Jan 19, 2021 10:29:24 AM // 6 min read
3 Steps to Faster Product Design Through Cross-Team Collaboration

You know you need to keep pace with competitors, but you can’t seem to release new products or updates fast enough. And it’s not because you don’t have inventive ideas or dedicated employees. It’s too often the result of dysfunctional or inadequate…

3 Tips for Avoiding Bias in Your User Research
Article // Jan 5, 2021 1:20:42 PM // 5 min read
3 Tips for Avoiding Bias in Your User Research

You may have found yourself in a debate over competing products, teams, or devices. You have your reasons, and defend your choice over the other. When you enter the “bias zone” for the usual topics like sports or tech - it can negatively impact user…

Use a Communication Plan to Prevent Project Failures
Article // Dec 16, 2020 9:57:02 AM // 6 min read
Use a Communication Plan to Prevent Project Failures

Establishing a communication plan is an underutilized process that reduces inefficiency and ensures peace of mind throughout any type of project. The amount of information being exchanged seems to do nothing but increase, so defining an effective…

When and How to Use Sketches, Wireframes, and Prototypes
Article // Dec 9, 2020 1:29:44 PM // 7 min read
When and How to Use Sketches, Wireframes, and Prototypes

Let’s be honest. One of the most difficult parts of any design project is having the right information available when making decisions about what to do. We’ve seen a lot of teams make the mistake of using a wireframe to discuss visual design…

Managing Design Across Multiple Departments
Webinar // Nov 4, 2020 8:41:37 AM // 1 min read
Managing Design Across Multiple Departments

As digital products, apps, and websites become more advanced and human-centered there is an increasing need for organizations to to stop “shipping the org chart” and work across departmental boundaries. This can be difficult, especially in large…

Chidi Afulezi - The Innovation Mindset
Podcast // Sep 9, 2020 7:46:16 AM // 1 min read
Chidi Afulezi - The Innovation Mindset

Innovation isn’t a project, it’s a mindset. It’s easy to fall into a pattern of approaching innovation with the same guidelines, principles, and processes that you would a project, but when it comes to real innovation isn’t the whole point to do…

Case Study: The UX of Booking a flight on 8 major airline websites.
Webinar // Sep 2, 2020 1:26:00 PM // 1 min read
Case Study: The UX of Booking a flight on 8 major airline websites.

We booked flights on 8 major airlines and captured each step of the process. Which one has the easiest booking flow? Watch the webinar to find out.

How to Validate Your Product Roadmap
Article // Aug 18, 2020 11:48:01 AM // 7 min read
How to Validate Your Product Roadmap

In the classic film National Lampoon’s Vacation, Clark Griswold uses a simple computer program to map out the trip from Chicago to Los Angeles. He wants to get the family to WallyWorld and “maximize the fun time without missing out on any of the…

Udaiyan Jatar - Blue Earth Network
Podcast // Aug 18, 2020 10:01:02 AM // 1 min read
Udaiyan Jatar - Blue Earth Network

The question that we’re all asking today: How do you sustain your differentiation in shifting market conditions?

How Great Typography Makes Web Apps Faster & Easier to Use
Webinar // Aug 11, 2020 8:34:19 AM // 2 min read
How Great Typography Makes Web Apps Faster & Easier to Use

Why is your typography important? Typography impacts the user’s experience, mood, and relationship with your product.

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