Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

The UX of International Travel
Article // Jun 7, 2019 9:22:00 PM // 4 min read
The UX of International Travel

I’m writing this from the airport in Bucharest, Romania. Techsylvania (a leading tech conference of Eastern Europe) has invited me Cluj-Napoca to talk about my upcoming book and lead a workshop on Human-Centered Product Design. What better way to…

The Importance of Process
Article // May 24, 2019 6:00:00 PM // 2 min read
The Importance of Process

If you're like me, you have a stack of ideas in the back of your mind. Ideas for new apps, how to improve something in your business, or how to make a product better. Ideas are awesome, but they're worthless without execution.

Innovation Isn't Always Awesome
Article // May 17, 2019 5:49:00 PM // 4 min read
Innovation Isn't Always Awesome

Companies of all sizes are pushing their teams to be "innovative". It's the modern buzzword, and it's in heavy rotation in boardrooms across the globe. Trouble is, "innovation" is a vague concept. Without a clear business objective, "innovation"…

Tech is Creating a Reality Distortion Field
Article // May 10, 2019 5:09:00 PM // 2 min read
Tech is Creating a Reality Distortion Field

Almost anyone with a WiFi connection can tell you technology has changed the way people behave and interact with each other, both online and IRL. It's no mystery that social networks have had a profound impact on society as a whole. What's not being…

The Sonic Backlash
Article // May 10, 2019 5:04:00 PM // 3 min read
The Sonic Backlash

Making movies is expensive. Very expensive. Reports say the new Sonic the Hedgehog movie was budgeted at $90MM, before the backlash. "What backlash?" you ask? Read on...

The New Economy & Scaling Fast
Article // Apr 26, 2019 3:47:00 PM // 3 min read
The New Economy & Scaling Fast

In the dark ages before the Internet, we lived in a seller-driven economy. People were only aware of what was at their local market, so they had limited choices. People relied on advertising and word-of-mouth to learn about new products and…

Who Decides Whether to Buy Your Product?
Article // Apr 19, 2019 12:02:00 PM // 2 min read
Who Decides Whether to Buy Your Product?

Not all buyers are the same. In every transaction, big or small, you have an economic buyer, the person who makes the money decision, and you have the needs buyer, the person who needs their problem solved. Sometimes these buyers are the same…

The Rise of No-Code App Development
Article // Apr 12, 2019 11:54:00 AM // 2 min read
The Rise of No-Code App Development

My inbox has been flooded with news about startups offering ways to create apps with no-code. Most of them aren't much more than API connected spreadsheets on steroids, and that's not an insult. Some are much more than that, offering complex data…

Avoiding Analysis Paralysis
Article // Apr 12, 2019 11:42:00 AM // 2 min read
Avoiding Analysis Paralysis

Have you ever fallen victim to analysis paralysis? I bet you have. Not sure what that is? Here’s an example:

Using Hypotheses to Make Better Decisions at Scale
Article // Apr 5, 2019 4:47:00 PM // 2 min read
Using Hypotheses to Make Better Decisions at Scale

We talk about assumptions and hypotheses a lot when we're developing product strategy and making decisions on what to build. Whether you're creating something new or rethinking an existing product, you have to make some bold choices about what…

Together we can make it happen.

Your customers, your team, and your company need real results. That’s exactly what we deliver.

Outcomes We Produce

We thrive on understanding your business, your customers, and how to build products that create real value.

Explore Our Services