Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Case Study: The UX of Booking a flight on 8 major airline websites.
Webinar // Sep 2, 2020 1:26:00 PM // 1 min read
Case Study: The UX of Booking a flight on 8 major airline websites.

We booked flights on 8 major airlines and captured each step of the process. Which one has the easiest booking flow? Watch the webinar to find out.

How to Validate Your Product Roadmap
Article // Aug 18, 2020 11:48:01 AM // 7 min read
How to Validate Your Product Roadmap

In the classic film National Lampoon’s Vacation, Clark Griswold uses a simple computer program to map out the trip from Chicago to Los Angeles. He wants to get the family to WallyWorld and “maximize the fun time without missing out on any of the…

Udaiyan Jatar - Blue Earth Network
Podcast // Aug 18, 2020 10:01:02 AM // 1 min read
Udaiyan Jatar - Blue Earth Network

The question that we’re all asking today: How do you sustain your differentiation in shifting market conditions?

How Great Typography Makes Web Apps Faster & Easier to Use
Webinar // Aug 11, 2020 8:34:19 AM // 2 min read
How Great Typography Makes Web Apps Faster & Easier to Use

Why is your typography important? Typography impacts the user’s experience, mood, and relationship with your product.

Why Now Is the Best Time to Invest in New Technology
Article // Jul 20, 2020 1:32:11 PM // 5 min read
Why Now Is the Best Time to Invest in New Technology

It might seem counter-intuitive to start any major new investments in today’s times. Companies in every industry face a lot of headwinds: a global pandemic, economic uncertainty, and history-making moves to deal with systemic racism and…

How to Speed Up the Design of Digital Products
Webinar // Jul 10, 2020 12:04:47 PM // 1 min read
How to Speed Up the Design of Digital Products

One of the biggest challenges in digital product development today is the time it takes to design something of quality. Many designers insist on creating a custom design system for each project they take on, regardless of how well other conventions…

5 Steps for Conducting User Research the Right Way
Article // Jul 8, 2020 10:36:50 AM // 9 min read
5 Steps for Conducting User Research the Right Way

User research is one of the most impactful things you can do to improve your product. To make it an effective part of your design process, you need to adhere to some best practices and avoid shortcuts.

Serve your customers, not your competition.
Article // Jun 25, 2020 10:00:52 AM // 9 min read
Serve your customers, not your competition.

Just because you and your competitor are targeting the same market doesn’t mean you target the same customer. Spend enough time in any company and you’ll find yourself in a meeting listening to someone say “Our competitor has XYZ features. We should…

How OOUX will Transform Your Product Design Thinking.
Webinar // Jun 3, 2020 5:00:00 PM // 1 min read
How OOUX will Transform Your Product Design Thinking.

Object-Oriented UX is a digital design philosophy that respects the fact that people think in objects.

Product & Design Leadership in the New Normal
Webinar // May 6, 2020 6:00:00 PM // 1 min read
Product & Design Leadership in the New Normal

The world has been turned upside down. The things we build and how we build them might never be the same. How are some of the smartest product people adapting and thinking about the future? HEAR FROM INDUSTRY LEADERS ON HOW THEY ARE: Leading Remote…

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