Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

The Rise of No-Code App Development
Article // Apr 12, 2019 11:54:00 AM // 2 min read
The Rise of No-Code App Development

My inbox has been flooded with news about startups offering ways to create apps with no-code. Most of them aren't much more than API connected spreadsheets on steroids, and that's not an insult. Some are much more than that, offering complex data…

Avoiding Analysis Paralysis
Article // Apr 12, 2019 11:42:00 AM // 2 min read
Avoiding Analysis Paralysis

Have you ever fallen victim to analysis paralysis? I bet you have. Not sure what that is? Here’s an example:

Using Hypotheses to Make Better Decisions at Scale
Article // Apr 5, 2019 4:47:00 PM // 2 min read
Using Hypotheses to Make Better Decisions at Scale

We talk about assumptions and hypotheses a lot when we're developing product strategy and making decisions on what to build. Whether you're creating something new or rethinking an existing product, you have to make some bold choices about what…

Using Exchange Theory to Guide Pricing Decisions
Article // Apr 5, 2019 4:21:00 PM // 2 min read
Using Exchange Theory to Guide Pricing Decisions

How do you decide whether something is valuable to you? What's the right price for your product or service? How much is too much? Or too little?

Mike Dick - Co-Founder, Gather
Podcast // Apr 2, 2019 8:00:14 AM // 1 min read
Mike Dick - Co-Founder, Gather

How do you go about creating a single design system to support multiple brands and products at the same time? What’s the impact of design systems for startups vs large companies? We’ll find out in today’s conversation with Mike Dick.

The Difference Between UI and UX
Article // Mar 29, 2019 2:23:00 PM // 2 min read
The Difference Between UI and UX

We're talking about this again? Okay. It's simple.

An Apple Event Without New Hardware?
Article // Mar 29, 2019 2:00:00 PM // 2 min read
An Apple Event Without New Hardware?

Design is not that Important
Article // Mar 22, 2019 1:41:00 PM // 2 min read
Design is not that Important

John Maeda, former MIT professor and renown designer, sent shivers down the spines of designers everywhere in his recent Design in Tech Report when he made the bold statement

Human-centered Design isn't just for digital businesses
Article // Mar 22, 2019 1:19:00 PM // 3 min read
Human-centered Design isn't just for digital businesses

Executives in legacy businesses, particularly those who aren't digital-first, often ask me how human-centered design can help them when they aren't shipping digital products. Look no further than the retail fashion chain Zara. 

When Business Goals are not User Goals
Article // Mar 15, 2019 6:17:00 PM // 3 min read
When Business Goals are not User Goals

Twelve years ago at a SXSW afterparty Jeremy Keith, a fellow designer, first told me about "Twitter". It was just a fledgling text message service at the time. At his encouragement, at 1:28 PM on March 10th 2007 I sent a text message to 40404 (this…

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