Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Charlie Deets - WhatsApp
Podcast // Oct 9, 2017 6:44:07 PM // 1 min read
Charlie Deets - WhatsApp

Charlie Deets currently designs WhatsApp. Before that he was the Lead Product Designer on Facebook Groups. He has also worked on a number of other teams at Facebook such as Privacy, Composer and Birthdays.

Aarron Walter & Eli Woolery - InVision
Podcast // Oct 2, 2017 2:55:00 PM // 29 min read
Aarron Walter & Eli Woolery - InVision

As the VP of Design Education at InVision, Aarron Walter draws upon 15 years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp and helped grow the…

Empathy Maps: The Business of Putting Users First
Article // Aug 15, 2017 12:35:00 PM // 5 min read
Empathy Maps: The Business of Putting Users First

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before.

UX Design, UI Design and No Design  —  Oh My!
Article // Aug 8, 2017 12:08:00 PM // 5 min read
UX Design, UI Design and No Design  —  Oh My!

Can I share with you that I am not that fun at parties. For those of you who have met me in person, that will make sense, and you won’t be surprised that my go-to small talk question (a party faux-pas) is “what do you do for work?” I actually love…

Don't Leave Behavioral Economics Behind
Article // Jul 25, 2017 12:03:00 PM // 6 min read
Don't Leave Behavioral Economics Behind

I have this problem right now. I’ve been trying to cut down on discretionary spending (especially recurring payments). This means no Netflix and even my precious gym membership is on hold. It also means my Audible membership has been canceled. In…

Sprinting Like a Designer
Article // Jul 11, 2017 11:40:00 AM // 4 min read
Sprinting Like a Designer

So you know how the Olympics has a bunch of different sports? Sports where individuals are competing for time? We can all agree that there are different kinds of sprinters — runners, cyclists, swimmers, oh my! What if there were also other kinds…

Andrea Picchi
Podcast // Jun 20, 2017 3:42:01 AM // 43 min read
Andrea Picchi

With more than 20 years of experience in UX, UI, product, and service design field Andrea brings skills from cognitive psychology and computer science in conjunction with a passion for UX and Human-Centered Design, brand management and marketing…

Kelly Robinson - Home Depot
Podcast // Jun 13, 2017 3:00:44 AM // 36 min read
Kelly Robinson - Home Depot

You might not think of Home Depot as a leader in human centered design, but 1.5 Billion transactions a year has taught them a few things. Today we'll talk with Kelly Robinson about how they're using UX and content strategy to keep customers happy…

Michael Jovel - U.S. FDA
Podcast // Jun 6, 2017 12:35:13 AM // 22 min read
Michael Jovel - U.S. FDA

You might not think about the US FDA often, but their work touches nearly every part of your life. In this episode, J talks to Michael Jovel about how they’re using design thinking to make their digital products easier to use for everyone.

Justin Maguire III - Salesforce
Podcast // May 30, 2017 2:45:59 AM // 39 min read
Justin Maguire III - Salesforce

Salesforce is one of the biggest companies in the world, and they have all kinds of difficult design and engineering problems to solve. How do they do it? J sat down with Justin Maguire III, SVP of Product Design and User Experience, to find out.

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