Preparing Your Product Strategy for the New Normal

If you don’t adapt to the new normal you’ll be left behind by companies who do. What do you need to change your product strategy to adjust to changing customer preferences and demands? Is your company prepared to meet the New Normal of customer expectations?

Customers will want: 

• Everything to be easier to use
• More services delivered online
• More products delivered to their door
• Higher quality experiences from apps and websites

This presentation covers: 

• How to reshape your Value Proposition for the New Normal 
• How a better understanding of your customer’s needs informs your product/service strategy 
• Using Human-Centered Business Design to find new ways of creating and capturing value

Download the Materials

• Presentation Deck
• Value Proposition Worksheet
• Adjacent Possible Worksheet

Other resources:

• Miro and MindNode for mind mapping
• Neil Patel on Customer Acquisition Cost

You might also enjoy these articles:

• The Power of a Customer Advisory Council
• Features vs Benefits: Whats the Difference?
• Who Decides Whether to Buy Your Product?

Hope all of this is useful for your business.