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Podcast // Feb 26, 2021 by J Cornelius // 1 min read
It’s easy to get caught up in the excitement of dropping big, bold, and shocking product changes without a lot of forethought. But, unless you’re Apple or Tesla, this approach to design isn’t sustainable.
Instead, focus on releasing product enhancements that are measurable, reversible, iterative, even humble. This isn’t a sexy approach, but it will create a shipping cycle that produces consistent upgrades customers actually care about.
Listen as host J Cornelius and guest Katrina Bautista uncover user research methods and team alignment tactics that enable this dependable shipping schedule.
Katrina Bautista is a UX Manager with Shopify, one of the world’s top e-commerce platforms. She shapes the way Shopify empowers merchants so they can fully leverage the platform through apps.
Beyond her day-to-day role, Katrina is a self-described noticer of things and never-give-upper. She prides herself on her mastery of making all things simple, clear, elegant, and persuasive.
Learn more about Katrina and connect on LinkedIn.
Topics: Business Innovation Design Process
Whatever you’re building, our workshops and project engagements can help you do it better. Reach out to discuss your project or request a quote.
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