Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Category: Articles
What Your Development Team Needs to Succeed
Article // Apr 1, 2022 2:05:30 PM // 4 min read
What Your Development Team Needs to Succeed

In an ideal scenario, design and development teams work hand-in-hand when building a product, particularly in the creative process. We say “ideal”, because both teams have a tendency to work against each other if they don’t see eye-to-eye on  design…

How a Story About Eggs Can Help Your Business
Article // Jan 21, 2022 11:06:27 AM // 5 min read
How a Story About Eggs Can Help Your Business

Have you set your business resolutions yet for 2022? If so, congratulations. We’re nearly 20 days in  - How’s it going so far? 

How Good UX Delivers Landing Page Results
Article // Dec 16, 2021 1:44:01 PM // 8 min read
How Good UX Delivers Landing Page Results

Our team is often asked to design landing pages for a specific product or promotion, or we encounter an information architecture that’s been revised each time a new program or feature comes on line. Here are some important tips and tools to consider…

Should Your Company Develop One or Multiple Apps?
Article // Oct 21, 2021 9:30:00 AM // 5 min read
Should Your Company Develop One or Multiple Apps?

With multiple customer segments in diverse markets, you’re leading a truly complex company. It’s no wonder creating a native app for your digital product is proving difficult. 

How User Task Outlines Enhance Your Development Process and Your Product’s UX
Article // Sep 2, 2021 11:01:16 AM // 5 min read
How User Task Outlines Enhance Your Development Process and Your Product’s UX

By now, everyone’s heard of user journeys. Lots of high-profile UX folks have touted their benefits. And they’re not wrong — user journeys help you get a clearer picture of how people interact with your digital product. They’re indispensable. 

3 Quick, Low-Cost Steps to a Solid Design System
Article // Aug 18, 2021 2:25:38 PM // 6 min read
3 Quick, Low-Cost Steps to a Solid Design System

The benefits of a design system are well-known, yet many companies are intimidated by the prospect of creating one. They don’t know where to begin, they think it’s a gargantuan undertaking, and they’re not sure anyone will care about it anyway. 

2 Simple Strategies for Turning Customer Research Data into Actionable Insights
Article // Aug 2, 2021 10:30:42 AM // 5 min read
2 Simple Strategies for Turning Customer Research Data into Actionable Insights

You conducted customer research because you read somewhere that it’s the right thing to do. And you can finally say you did it. 

Tired of Wasting Time on Features Your Customers Hate? You Need Analytics Tools.
Article // Jul 26, 2021 1:17:27 PM // 6 min read
Tired of Wasting Time on Features Your Customers Hate? You Need Analytics Tools.

Keeping up with customer expectations and desires is difficult. It’s even more difficult if you don't know how customers are using your product.

8 Image Optimization Tips That Will Improve Your UX and Site Speed
Article // Jun 30, 2021 12:30:00 PM // 7 min read
8 Image Optimization Tips That Will Improve Your UX and Site Speed

As a product manager, you’re constantly trying to improve the user experience for your customers and increase your internal team’s efficiency.

4 Steps to a Mature, High-Functioning Design Team
Article // Jun 16, 2021 10:15:00 AM // 6 min read
4 Steps to a Mature, High-Functioning Design Team

As a company leader, you want assurance that you’re getting your money’s worth from your design team. One way to measure this is to look at your team’s effectiveness. 

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