Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.
In an ideal scenario, design and development teams work hand-in-hand when building a product, particularly in the creative process. We say “ideal”, because both teams have a tendency to work against each other if they don’t see eye-to-eye on design…
Have you set your business resolutions yet for 2022? If so, congratulations. We’re nearly 20 days in - How’s it going so far?
Our team is often asked to design landing pages for a specific product or promotion, or we encounter an information architecture that’s been revised each time a new program or feature comes on line. Here are some important tips and tools to consider…
With multiple customer segments in diverse markets, you’re leading a truly complex company. It’s no wonder creating a native app for your digital product is proving difficult.
By now, everyone’s heard of user journeys. Lots of high-profile UX folks have touted their benefits. And they’re not wrong — user journeys help you get a clearer picture of how people interact with your digital product. They’re indispensable.
The benefits of a design system are well-known, yet many companies are intimidated by the prospect of creating one. They don’t know where to begin, they think it’s a gargantuan undertaking, and they’re not sure anyone will care about it anyway.
You conducted customer research because you read somewhere that it’s the right thing to do. And you can finally say you did it.
Keeping up with customer expectations and desires is difficult. It’s even more difficult if you don't know how customers are using your product.
As a product manager, you’re constantly trying to improve the user experience for your customers and increase your internal team’s efficiency.