Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Category: Articles
Great Design Is Non-Negotiable — Here’s the Science to Prove It
Article // Mar 31, 2021 11:20:46 AM // 7 min read
Great Design Is Non-Negotiable — Here’s the Science to Prove It

Great design is not a luxury. It’s a necessity.   This bears repeating: Great design, a product that looks good and works well, is essential for success. Software has matured enough that you simply will not succeed with an ugly, ill-conceived…

Strategies for Getting Stakeholder Buy-In on User Research Findings
Article // Mar 10, 2021 10:16:37 AM // 5 min read
Strategies for Getting Stakeholder Buy-In on User Research Findings

Are you ignoring your customers?  If you’ve done any user research, even with just a few customers, you’ve likely uncovered very obvious customer pain points that can be fixed. While these customer insights are valuable and actionable, it can be…

Track These 2021 Fintech Trends to Stay Relevant
Article // Mar 3, 2021 10:31:36 AM // 7 min read
Track These 2021 Fintech Trends to Stay Relevant

Is your inbox flooded with emails predicting trends for 2021? While trend forecasting might seem overdone or cliche, like joining a gym January 1, there’s good reason to reflect on themes emerging in your industry. 

Why Innovation Labs Don’t Work (and What to Do Instead)
Article // Feb 5, 2021 1:28:19 PM // 5 min read
Why Innovation Labs Don’t Work (and What to Do Instead)

What if you could lose weight by putting your friend on a diet? You could eat whatever you want and reap the benefits of your friend’s healthy habits by proxy. Scale this model to the masses and you’d be alarmingly rich. 

3 Steps to Faster Product Design Through Cross-Team Collaboration
Article // Jan 19, 2021 10:29:24 AM // 6 min read
3 Steps to Faster Product Design Through Cross-Team Collaboration

You know you need to keep pace with competitors, but you can’t seem to release new products or updates fast enough. And it’s not because you don’t have inventive ideas or dedicated employees. It’s too often the result of dysfunctional or inadequate…

3 Tips for Avoiding Bias in Your User Research
Article // Jan 5, 2021 1:20:42 PM // 5 min read
3 Tips for Avoiding Bias in Your User Research

You may have found yourself in a debate over competing products, teams, or devices. You have your reasons, and defend your choice over the other. When you enter the “bias zone” for the usual topics like sports or tech - it can negatively impact user…

Use a Communication Plan to Prevent Project Failures
Article // Dec 16, 2020 9:57:02 AM // 6 min read
Use a Communication Plan to Prevent Project Failures

Establishing a communication plan is an underutilized process that reduces inefficiency and ensures peace of mind throughout any type of project. The amount of information being exchanged seems to do nothing but increase, so defining an effective…

When and How to Use Sketches, Wireframes, and Prototypes
Article // Dec 9, 2020 1:29:44 PM // 7 min read
When and How to Use Sketches, Wireframes, and Prototypes

Let’s be honest. One of the most difficult parts of any design project is having the right information available when making decisions about what to do. We’ve seen a lot of teams make the mistake of using a wireframe to discuss visual design…

How to Validate Your Product Roadmap
Article // Aug 18, 2020 11:48:01 AM // 7 min read
How to Validate Your Product Roadmap

In the classic film National Lampoon’s Vacation, Clark Griswold uses a simple computer program to map out the trip from Chicago to Los Angeles. He wants to get the family to WallyWorld and “maximize the fun time without missing out on any of the…

Why Now Is the Best Time to Invest in New Technology
Article // Jul 20, 2020 1:32:11 PM // 5 min read
Why Now Is the Best Time to Invest in New Technology

It might seem counter-intuitive to start any major new investments in today’s times. Companies in every industry face a lot of headwinds: a global pandemic, economic uncertainty, and history-making moves to deal with systemic racism and…

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