Product Strategy & Design Insights

Our team is often asked to design landing pages for a specific product or promotion, or we encounter an information architecture that’s been revised each time a new program or feature comes on line. Here are some important tips and tools to consider…

With multiple customer segments in diverse markets, you’re leading a truly complex company. It’s no wonder creating a native app for your digital product is proving difficult. 

By now, everyone’s heard of user journeys. Lots of high-profile UX folks have touted their benefits. And they’re not wrong — user journeys help you get a clearer picture of how people interact with your digital product. They’re indispensable. 

The benefits of a design system are well-known, yet many companies are intimidated by the prospect of creating one. They don’t know where to begin, they think it’s a gargantuan undertaking, and they’re not sure anyone will care about it anyway. 

You conducted customer research because you read somewhere that it’s the right thing to do. And you can finally say you did it. 

Keeping up with customer expectations and desires is difficult. It’s even more difficult if you don't know how customers are using your product.

As a product manager, you’re constantly trying to improve the user experience for your customers and increase your internal team’s efficiency.

As a company leader, you want assurance that you’re getting your money’s worth from your design team. One way to measure this is to look at your team’s effectiveness. 

If you’re like most product execs, it’s a challenge to get your team to agree on the nuances of how users should accomplish even the tiniest tasks within your digital application. Let alone decide how each different task should fit together into one…

Imagine building a house one room at a time, without blueprints, instead of on a solid foundation. You decide, arbitrarily, to build the kitchen first. But you forget that you also need a bathroom off the kitchen, so you go back and tack that on.…