Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Category: Articles
Using Exchange Theory to Guide Pricing Decisions
Article // Apr 5, 2019 4:21:00 PM // 2 min read
Using Exchange Theory to Guide Pricing Decisions

How do you decide whether something is valuable to you? What's the right price for your product or service? How much is too much? Or too little?

The Difference Between UI and UX
Article // Mar 29, 2019 2:23:00 PM // 2 min read
The Difference Between UI and UX

We're talking about this again? Okay. It's simple.

An Apple Event Without New Hardware?
Article // Mar 29, 2019 2:00:00 PM // 2 min read
An Apple Event Without New Hardware?

Design is not that Important
Article // Mar 22, 2019 1:41:00 PM // 2 min read
Design is not that Important

John Maeda, former MIT professor and renown designer, sent shivers down the spines of designers everywhere in his recent Design in Tech Report when he made the bold statement

Human-centered Design isn't just for digital businesses
Article // Mar 22, 2019 1:19:00 PM // 3 min read
Human-centered Design isn't just for digital businesses

Executives in legacy businesses, particularly those who aren't digital-first, often ask me how human-centered design can help them when they aren't shipping digital products. Look no further than the retail fashion chain Zara. 

When Business Goals are not User Goals
Article // Mar 15, 2019 6:17:00 PM // 3 min read
When Business Goals are not User Goals

Twelve years ago at a SXSW afterparty Jeremy Keith, a fellow designer, first told me about "Twitter". It was just a fledgling text message service at the time. At his encouragement, at 1:28 PM on March 10th 2007 I sent a text message to 40404 (this…

The Business Value of Design
Article // Mar 15, 2019 7:45:00 AM // 2 min read
The Business Value of Design

Look at the last 5 years. The black line is the S&P 500. The colored lines are companies who use human-centered design and design thinking as a core product strategy. Great design process drives real results. The trick is aligning the business goals…

The Biggest Design Problem on the Internet
Article // Mar 8, 2019 4:00:00 PM // 2 min read
The Biggest Design Problem on the Internet

Authentication. Or in everyday terms, usernames and passwords. We all have too many, and managing them is a major pain. That pain is exponential for companies who have to manage credentials for their employees. I've seen corporate IT managers pull…

From Idea to Revenue as Fast as Possible
Article // Mar 8, 2019 8:00:00 AM // 3 min read
From Idea to Revenue as Fast as Possible

You probably get ideas all the time, and a lot of ideas seem good at the time you have them. A few ideas turn out to be good, a few of those turn into products, and even fewer turn into viable businesses. The difference between the ones that make it…

Solid vs. Outline Icons: Which Are Faster to Recognize?
Article // Mar 1, 2019 8:00:00 AM // 1 min read
Solid vs. Outline Icons: Which Are Faster to Recognize?

No doubt you've seen lots of icons while using your favorite websites and apps. Have you ever thought about which icons are easier to recognize? Icons are one of those little details that can make or break the experience of using an app. They need…

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