Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Category: Articles
Don't Build a MVP!
Article // Aug 16, 2019 3:09:00 PM // 5 min read
Don't Build a MVP!

A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.
The Importance of a Great Design Process
Article // Aug 9, 2019 3:22:00 PM // 2 min read
The Importance of a Great Design Process

Ever notice a recurring theme in your life? I've had several conversations about process with people over the last few weeks. So many conversations, in fact, that I thought it was worth writing about here.
The Solution Is Your Destination
Article // Aug 2, 2019 2:10:00 PM // 2 min read
The Solution Is Your Destination

It’s easy to fly from New York to London as a passenger. You get on the plane, listen to the announcements, order a drink, watch a couple movies, and then land in London. It’s all very uneventful.
Fall in Love with the Problem, Not the Solution
Article // Jul 26, 2019 10:16:00 AM // 2 min read
Fall in Love with the Problem, Not the Solution

A few years ago, a bright-eyed entrepreneur came to me with an idea for a new app to help people accomplish their goals by saving more money. Saving enough money is a big problem in the US, so I took the meeting. That’s when it got weird.
Features vs Benefits: What's the Difference?
Article // Jul 19, 2019 4:58:00 PM // 3 min read
Features vs Benefits: What's the Difference?

It’s important to think about both features and benefits when you’re creating a product or service. What’s the difference? Features are generally quantifiable or tangible. Usually, they relate to a specification of a product or service. Benefits are…
How Your Customer's Brain Decides What to Pay For
Article // Jul 5, 2019 10:00:00 AM // 2 min read
How Your Customer's Brain Decides What to Pay For

The interplay between the three factors of your customer's needs, wants, and fears affects the perceived value of your product. Which is hugely important because it plays into how people decide what to pay.
The End of an Era at Apple
Article // Jun 28, 2019 12:45:00 PM // 1 min read
The End of an Era at Apple

Welp. It's over, kids. Or soon will be. The much celebrated and literal Knight of Design, Sir Jony Ive, has decided to leave Apple. The Financial Times broke the news yesterday saying
Building Products in The New Economy
Article // Jun 28, 2019 11:28:00 AM // 2 min read
Building Products in The New Economy

In the dark ages before the Internet, we lived in a seller-driven economy. People were only aware of what was at their local market, so they had limited choice. People relied on advertising and word-of-mouth to learn about new products and services.…
Empathy and Personalization at Scale
Article // Jun 21, 2019 5:21:00 PM // 3 min read
Empathy and Personalization at Scale

They say everyone’s favorite thing to hear is their own name. That’s why sales people are trained to learn your name quickly and use it a few times in conversation, to build rapport and trust. 
Innovation Isn't a Side-Project
Article // Jun 14, 2019 3:12:00 PM // 3 min read
Innovation Isn't a Side-Project

14 time zones, 6 flights, 4 layovers, 2 trains, 3 hotels, and dozens of Wifi networks and one giant salt mine later, I'm back in the US. I've talked with lots of entrepreneurs and investors from the world over on this trip, and have come to a…

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