Product Strategy & Design Insights

I’m writing this from the airport in Bucharest, Romania. Techsylvania (a leading tech conference of Eastern Europe) has invited me Cluj-Napoca to talk about my upcoming book and lead a workshop on Human-Centered Product Design. What better way to…

If you're like me, you have a stack of ideas in the back of your mind. Ideas for new apps, how to improve something in your business, or how to make a product better. Ideas are awesome, but they're worthless without execution.

Companies of all sizes are pushing their teams to be "innovative". It's the modern buzzword, and it's in heavy rotation in boardrooms across the globe. Trouble is, "innovation" is a vague concept. Without a clear business objective, "innovation"…

Almost anyone with a WiFi connection can tell you technology has changed the way people behave and interact with each other, both online and IRL. It's no mystery that social networks have had a profound impact on society as a whole. What's not being…

Making movies is expensive. Very expensive. Reports say the new Sonic the Hedgehog movie was budgeted at $90MM, before the backlash. "What backlash?" you ask? Read on...

In the dark ages before the Internet, we lived in a seller-driven economy. People were only aware of what was at their local market, so they had limited choices. People relied on advertising and word-of-mouth to learn about new products and…

Not all buyers are the same. In every transaction, big or small, you have an economic buyer, the person who makes the money decision, and you have the needs buyer, the person who needs their problem solved. Sometimes these buyers are the same…

My inbox has been flooded with news about startups offering ways to create apps with no-code. Most of them aren't much more than API connected spreadsheets on steroids, and that's not an insult. Some are much more than that, offering complex data…

Have you ever fallen victim to analysis paralysis? I bet you have. Not sure what that is? Here’s an example:

We talk about assumptions and hypotheses a lot when we're developing product strategy and making decisions on what to build. Whether you're creating something new or rethinking an existing product, you have to make some bold choices about what…