Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Category: Articles
Good UX Wouldn’t Be So Hard to Find
Article // Jul 27, 2016 7:05:00 AM // 2 min read
Good UX Wouldn’t Be So Hard to Find

As a UI designer, it is pretty easy to find yourself encountering bad UX design examples.

Impact: The Power of Purpose
Article // May 23, 2016 11:02:00 AM // 2 min read
Impact: The Power of Purpose

Do you ever wonder whether your work matters? I do. At times we’re all confronted with the question of whether our work is impactful, and whether it matters.

You Can't Buy Authenticity
Article // May 21, 2016 2:05:00 PM // 2 min read
You Can't Buy Authenticity

It slid right by the first time. Just another silly video someone posted on Facebook. Then it popped up again, and again, and again. Each time being posted by people closer and closer to my inner circle. And then I watched it.

10 Commandments of Visual Communication
Article // Jan 6, 2016 10:37:00 AM // 9 min read
10 Commandments of Visual Communication

When it comes to visual communication, what you see is what you get. There are no second chances, no redos. Visuals are an enormously effective form of communication, but they’re also fairly unforgiving. Studies have shown time and again that visual…

Is Flat Design Falling Flat With Users?
Article // Dec 11, 2015 10:32:00 AM // 3 min read
Is Flat Design Falling Flat With Users?

It’s no secret to anyone who has worked with me that I’m not a huge fan of flat design. It’s not that I don’t like the look of the design itself, but more that the clean lines and lack of depth makes it significantly more difficult for users to get…

Clearing the Clutter
Article // Dec 3, 2015 10:26:00 AM // 4 min read
Clearing the Clutter

I hate newspapers. Not news, just newspapers. I hate them because CLUTTER. Seriously, I feel like we should all pause and applaud the newspaper industry, because the amount of words, data, and images they cram onto any given page is remarkable. And…

Don't Be Interface Incompetent
Article // Dec 1, 2015 10:20:00 AM // 6 min read
Don't Be Interface Incompetent

We’ve all experienced it. You open a website or an app for the first time and immediately feel confused about where to start. Not a great sign.

Marketing Outside of the Box
Article // Nov 17, 2015 10:02:00 AM // 4 min read
Marketing Outside of the Box

PepsiCo executive Brad Jakeman recently spoke at the Association of National Advertising’s annual “Masters of Marketing” conference in Orlando, FL, and he didn’t pull any punches when it came time for him to address to crowd. He did very little, if…

Product Roadmaps That Lead to Success
Article // Nov 16, 2015 9:59:00 AM // 4 min read
Product Roadmaps That Lead to Success

Ahhh, product roadmaps. If you’re a digital designer, chances are great that you’ve labored over one before. Love them or hate them, most organizations revolve around these sometimes-confusing pages.

Seeing Green: ROI and UX Design
Article // Nov 13, 2015 9:56:00 AM // 3 min read
Seeing Green: ROI and UX Design

Have you heard the news? Companies that hire competent user-experience designers are seeing green. By green, I mean cash. Like, dollar bills, y’all (in the words of the O’Jays).

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