Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Business Innovation
How Shopify Guides Consistent Product Improvements
Podcast // Feb 26, 2021 10:56:06 AM // 1 min read
How Shopify Guides Consistent Product Improvements

About This Episode It’s easy to get caught up in the excitement of dropping big, bold, and shocking product changes without a lot of forethought. But, unless you’re Apple or Tesla, this approach to design isn’t sustainable. 

Why Innovation Labs Don’t Work (and What to Do Instead)
Article // Feb 5, 2021 1:28:19 PM // 5 min read
Why Innovation Labs Don’t Work (and What to Do Instead)

What if you could lose weight by putting your friend on a diet? You could eat whatever you want and reap the benefits of your friend’s healthy habits by proxy. Scale this model to the masses and you’d be alarmingly rich. 

Managing Design Across Multiple Departments
Webinar // Nov 4, 2020 8:41:37 AM // 1 min read
Managing Design Across Multiple Departments

As digital products, apps, and websites become more advanced and human-centered there is an increasing need for organizations to to stop “shipping the org chart” and work across departmental boundaries. This can be difficult, especially in large…

Chidi Afulezi - The Innovation Mindset
Podcast // Sep 9, 2020 7:46:16 AM // 1 min read
Chidi Afulezi - The Innovation Mindset

Innovation isn’t a project, it’s a mindset. It’s easy to fall into a pattern of approaching innovation with the same guidelines, principles, and processes that you would a project, but when it comes to real innovation isn’t the whole point to do…

How to Validate Your Product Roadmap
Article // Aug 18, 2020 11:48:01 AM // 7 min read
How to Validate Your Product Roadmap

In the classic film National Lampoon’s Vacation, Clark Griswold uses a simple computer program to map out the trip from Chicago to Los Angeles. He wants to get the family to WallyWorld and “maximize the fun time without missing out on any of the…

Udaiyan Jatar - Blue Earth Network
Podcast // Aug 18, 2020 10:01:02 AM // 1 min read
Udaiyan Jatar - Blue Earth Network

The question that we’re all asking today: How do you sustain your differentiation in shifting market conditions?

Why Now Is the Best Time to Invest in New Technology
Article // Jul 20, 2020 1:32:11 PM // 5 min read
Why Now Is the Best Time to Invest in New Technology

It might seem counter-intuitive to start any major new investments in today’s times. Companies in every industry face a lot of headwinds: a global pandemic, economic uncertainty, and history-making moves to deal with systemic racism and…

Serve your customers, not your competition.
Article // Jun 25, 2020 10:00:52 AM // 9 min read
Serve your customers, not your competition.

Just because you and your competitor are targeting the same market doesn’t mean you target the same customer. Spend enough time in any company and you’ll find yourself in a meeting listening to someone say “Our competitor has XYZ features. We should…

Product & Design Leadership in the New Normal
Webinar // May 6, 2020 6:00:00 PM // 1 min read
Product & Design Leadership in the New Normal

The world has been turned upside down. The things we build and how we build them might never be the same. How are some of the smartest product people adapting and thinking about the future? HEAR FROM INDUSTRY LEADERS ON HOW THEY ARE: Leading Remote…

Preparing Your Product Strategy for the New Normal
Webinar // Apr 23, 2020 2:45:00 PM // 1 min read
Preparing Your Product Strategy for the New Normal

If you don’t adapt to the new normal you’ll be left behind by companies who do. What do you need to change your product strategy to adjust to changing customer preferences and demands? Is your company prepared to meet the New Normal of customer…

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