Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Business Innovation
Track These 2021 Fintech Trends to Stay Relevant
Article // Mar 3, 2021 10:31:36 AM // 7 min read
Track These 2021 Fintech Trends to Stay Relevant

Is your inbox flooded with emails predicting trends for 2021? While trend forecasting might seem overdone or cliche, like joining a gym January 1, there’s good reason to reflect on themes emerging in your industry. 

Jacob Glenn of M Genio: How to Scope Innovation Projects
Podcast // Mar 2, 2021 11:04:31 AM // 1 min read
Jacob Glenn of M Genio: How to Scope Innovation Projects

Because of today’s advanced technology and malleable software, there’s almost no product idea that’s too outlandish to create in some form. While it’s exciting to have seemingly endless possibilities, actually ideating and making truly new,…

How Shopify Guides Consistent Product Improvements
Podcast // Feb 26, 2021 10:56:06 AM // 1 min read
How Shopify Guides Consistent Product Improvements

About This Episode It’s easy to get caught up in the excitement of dropping big, bold, and shocking product changes without a lot of forethought. But, unless you’re Apple or Tesla, this approach to design isn’t sustainable. 

Why Innovation Labs Don’t Work (and What to Do Instead)
Article // Feb 5, 2021 1:28:19 PM // 5 min read
Why Innovation Labs Don’t Work (and What to Do Instead)

What if you could lose weight by putting your friend on a diet? You could eat whatever you want and reap the benefits of your friend’s healthy habits by proxy. Scale this model to the masses and you’d be alarmingly rich. 

Managing Design Across Multiple Departments
Webinar // Nov 4, 2020 8:41:37 AM // 1 min read
Managing Design Across Multiple Departments

As digital products, apps, and websites become more advanced and human-centered there is an increasing need for organizations to to stop “shipping the org chart” and work across departmental boundaries. This can be difficult, especially in large…

Chidi Afulezi - The Innovation Mindset
Podcast // Sep 9, 2020 7:46:16 AM // 1 min read
Chidi Afulezi - The Innovation Mindset

Innovation isn’t a project, it’s a mindset. It’s easy to fall into a pattern of approaching innovation with the same guidelines, principles, and processes that you would a project, but when it comes to real innovation isn’t the whole point to do…

How to Validate Your Product Roadmap
Article // Aug 18, 2020 11:48:01 AM // 7 min read
How to Validate Your Product Roadmap

In the classic film National Lampoon’s Vacation, Clark Griswold uses a simple computer program to map out the trip from Chicago to Los Angeles. He wants to get the family to WallyWorld and “maximize the fun time without missing out on any of the…

Udaiyan Jatar - Blue Earth Network
Podcast // Aug 18, 2020 10:01:02 AM // 1 min read
Udaiyan Jatar - Blue Earth Network

The question that we’re all asking today: How do you sustain your differentiation in shifting market conditions?

Why Now Is the Best Time to Invest in New Technology
Article // Jul 20, 2020 1:32:11 PM // 5 min read
Why Now Is the Best Time to Invest in New Technology

It might seem counter-intuitive to start any major new investments in today’s times. Companies in every industry face a lot of headwinds: a global pandemic, economic uncertainty, and history-making moves to deal with systemic racism and…

Serve your customers, not your competition.
Article // Jun 25, 2020 10:00:52 AM // 9 min read
Serve your customers, not your competition.

Just because you and your competitor are targeting the same market doesn’t mean you target the same customer. Spend enough time in any company and you’ll find yourself in a meeting listening to someone say “Our competitor has XYZ features. We should…

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