Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Business Innovation
The End of an Era at Apple
Article // Jun 28, 2019 12:45:00 PM // 1 min read
The End of an Era at Apple

Welp. It's over, kids. Or soon will be. The much celebrated and literal Knight of Design, Sir Jony Ive, has decided to leave Apple. The Financial Times broke the news yesterday saying

Innovation Isn't a Side-Project
Article // Jun 14, 2019 3:12:00 PM // 3 min read
Innovation Isn't a Side-Project

14 time zones, 6 flights, 4 layovers, 2 trains, 3 hotels, and dozens of Wifi networks and one giant salt mine later, I'm back in the US. I've talked with lots of entrepreneurs and investors from the world over on this trip, and have come to a…

The Importance of Process
Article // May 24, 2019 6:00:00 PM // 2 min read
The Importance of Process

If you're like me, you have a stack of ideas in the back of your mind. Ideas for new apps, how to improve something in your business, or how to make a product better. Ideas are awesome, but they're worthless without execution.

Innovation Isn't Always Awesome
Article // May 17, 2019 5:49:00 PM // 4 min read
Innovation Isn't Always Awesome

Companies of all sizes are pushing their teams to be "innovative". It's the modern buzzword, and it's in heavy rotation in boardrooms across the globe. Trouble is, "innovation" is a vague concept. Without a clear business objective, "innovation"…

Tech is Creating a Reality Distortion Field
Article // May 10, 2019 5:09:00 PM // 2 min read
Tech is Creating a Reality Distortion Field

Almost anyone with a WiFi connection can tell you technology has changed the way people behave and interact with each other, both online and IRL. It's no mystery that social networks have had a profound impact on society as a whole. What's not being…

The New Economy & Scaling Fast
Article // Apr 26, 2019 3:47:00 PM // 3 min read
The New Economy & Scaling Fast

In the dark ages before the Internet, we lived in a seller-driven economy. People were only aware of what was at their local market, so they had limited choices. People relied on advertising and word-of-mouth to learn about new products and…

Avoiding Analysis Paralysis
Article // Apr 12, 2019 11:42:00 AM // 2 min read
Avoiding Analysis Paralysis

Have you ever fallen victim to analysis paralysis? I bet you have. Not sure what that is? Here’s an example:

Using Hypotheses to Make Better Decisions at Scale
Article // Apr 5, 2019 4:47:00 PM // 2 min read
Using Hypotheses to Make Better Decisions at Scale

We talk about assumptions and hypotheses a lot when we're developing product strategy and making decisions on what to build. Whether you're creating something new or rethinking an existing product, you have to make some bold choices about what…

Using Exchange Theory to Guide Pricing Decisions
Article // Apr 5, 2019 4:21:00 PM // 2 min read
Using Exchange Theory to Guide Pricing Decisions

How do you decide whether something is valuable to you? What's the right price for your product or service? How much is too much? Or too little?

An Apple Event Without New Hardware?
Article // Mar 29, 2019 2:00:00 PM // 2 min read
An Apple Event Without New Hardware?

Together we can make it happen

Your customers, your team, and your company need real results. That’s exactly what we deliver.

Outcomes We Produce

We thrive on understanding your business, your customers, and how to build products that create real value.

Explore Our Services