Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Business Innovation
How to Conduct a Brand Check-In
Article // Oct 25, 2017 4:24:00 PM // 2 min read
How to Conduct a Brand Check-In

Developing your brand isn't just a one-and-done deal. A business brand is like a living, breathing entity that requires ongoing care and maintenance. Just as you make adjustments and refinements in your life when things aren't working, the same goes…

Laura Thelen - McAfee
Podcast // Oct 23, 2017 8:21:55 PM // 28 min read
Laura Thelen - McAfee

Currently a Sr. UX Designer in McAfee's Enterprise User Experience group, Laura has over 20 years of experience as a designer and user experience practitioner. Prior to joining McAfee in early 2016, Laura worked at Intel on wireless display…

Empathy Maps: The Business of Putting Users First
Article // Aug 15, 2017 12:35:00 PM // 5 min read
Empathy Maps: The Business of Putting Users First

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before.

Don't Leave Behavioral Economics Behind
Article // Jul 25, 2017 12:03:00 PM // 6 min read
Don't Leave Behavioral Economics Behind

I have this problem right now. I’ve been trying to cut down on discretionary spending (especially recurring payments). This means no Netflix and even my precious gym membership is on hold. It also means my Audible membership has been canceled. In…

Andrea Picchi
Podcast // Jun 20, 2017 3:42:01 AM // 43 min read
Andrea Picchi

With more than 20 years of experience in UX, UI, product, and service design field Andrea brings skills from cognitive psychology and computer science in conjunction with a passion for UX and Human-Centered Design, brand management and marketing…

Michael Jovel - U.S. FDA
Podcast // Jun 6, 2017 12:35:13 AM // 22 min read
Michael Jovel - U.S. FDA

You might not think about the US FDA often, but their work touches nearly every part of your life. In this episode, J talks to Michael Jovel about how they’re using design thinking to make their digital products easier to use for everyone.

Justin Maguire III - Salesforce
Podcast // May 30, 2017 2:45:59 AM // 39 min read
Justin Maguire III - Salesforce

Salesforce is one of the biggest companies in the world, and they have all kinds of difficult design and engineering problems to solve. How do they do it? J sat down with Justin Maguire III, SVP of Product Design and User Experience, to find out.

Mandy Cornwell - VMware
Podcast // May 2, 2017 2:00:30 AM // 26 min read
Mandy Cornwell - VMware

As User Experience Manager, Mandy’s driven by customers’ and users’ problems to create the most effective design solutions to help them succeed. After earning a computer science degree from Georgia Institute of Technology, and spending the next 13…

Titania Jordan - Bark.us
Podcast // Apr 24, 2017 11:51:50 PM // 29 min read
Titania Jordan - Bark.us

Titania Jordan is the CPO of Bark.us, an internet safety solution that helps keep children safer on social media, text messaging, and email. As the former host of NBC Atlanta affiliate WXIA’s weekly television show Atlanta Tech Edge, Titania had the…

Nate Whitson - LinkedIn
Podcast // Apr 18, 2017 1:00:06 AM // 40 min read
Nate Whitson - LinkedIn

Nate Whitson is a designer and storyteller focused on building impactful, meaningful, and effective experiences that build value at scale. He believes in the power of narrative to change and persuade, the power of design to create good in the world,…

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