Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Business Innovation
Aaron Irizarry - Nasdaq Design
Podcast // Apr 6, 2017 8:11:11 AM // 37 min read
Aaron Irizarry - Nasdaq Design

Aaron Irizarry (a.k.a. “Ron”), is the Director of User Experience at Nasdaq and has been building products for startups and large corporations for over 15 years. He is also a life long Dodgers fan, heavy metal enthusiast, and co-author of Discussing…

Jasjit Singh - Thinkful
Podcast // Mar 30, 2017 1:58:00 PM // 32 min read
Jasjit Singh - Thinkful

Jasjit is a serial entrepreneur with three start-ups under his belt. He's also done stints at Bridgewater and Redfin. He's currently a General Manager with Thinkful, which is on a mission to de-risk education and close the skills gaps in tech…

Your Cyclical SDLC is a Downward Spiral
Article // Mar 7, 2017 1:15:00 PM // 4 min read
Your Cyclical SDLC is a Downward Spiral

At some point in my life, software stopped being an app on a CD-ROM that you bought in a cereal-sized box, and started being a web-based thing pulled up in an internet browser. At subsequent points in my life, I worked on software products – from…

Obsess Over Your Customers, Not Your Competition
Article // Oct 25, 2016 2:21:00 PM // 5 min read
Obsess Over Your Customers, Not Your Competition

TL;DR - Your customers will be able to tell you more than your competitors ever will. Obsess over your customers - past, current and future - not your competition, and the results will speak for themselves.

Marketing Outside of the Box
Article // Nov 17, 2015 10:02:00 AM // 4 min read
Marketing Outside of the Box

PepsiCo executive Brad Jakeman recently spoke at the Association of National Advertising’s annual “Masters of Marketing” conference in Orlando, FL, and he didn’t pull any punches when it came time for him to address to crowd. He did very little, if…

Seeing Green: ROI and UX Design
Article // Nov 13, 2015 9:56:00 AM // 3 min read
Seeing Green: ROI and UX Design

Have you heard the news? Companies that hire competent user-experience designers are seeing green. By green, I mean cash. Like, dollar bills, y’all (in the words of the O’Jays).

One Pixel at a Time
Article // Nov 10, 2015 9:52:00 AM // 3 min read
One Pixel at a Time

Welcome to the 21st century, an era when keeping up with the Joneses is a full-time job. Where are you living? Who are you wearing? What are you driving? In this day and age, cutting-edge fashion and designer duds dominate, and no one wants to be…

Make Cheap Mistakes
Article // Jun 28, 2015 9:56:00 PM // 1 min read
Make Cheap Mistakes

One of the most common conversations we have with prospective clients is about risk. Lots of people come to us with ideas they want to build into companies or products. Some of them are really good ideas. All of them have risk.

The Eureka Effect
Article // Mar 4, 2015 7:50:00 PM // 1 min read
The Eureka Effect

In a recent session with an enterprise software client, the EVP of Product was explaining how the development team was struggling with a workflow for one of their new applications. We looked at the interface wireframes for a solution.

Looks Can Be Deceiving
Article // Feb 26, 2015 7:48:00 PM // less than 1 min read
Looks Can Be Deceiving

PLEASING AESTHETICS DO NOT ALWAYS EQUAL EFFECTIVENESS. Some designs might look great but don’t seem to generate results for the business. Others might be visually underwhelming and drive a lot of revenue (just look at craigslist).

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