Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Case Study
Case Study: Analyzing the Booking Flow of 7 Major Hospitality Brands
// Mar 14, 2023 1:30:48 PM // 2 min read
Case Study: Analyzing the Booking Flow of 7 Major Hospitality Brands

We booked hotel stays at 7 major hospitality brands to document the similarities and contrasts among them. We rank the booking flow itself, including the steps and number of clicks required to book a stay with each brand. We also analyze page…
Case Study: The UX of Booking a flight on 8 major airline websites.
Webinar // Feb 23, 2023 1:26:00 PM // 1 min read
Case Study: The UX of Booking a flight on 8 major airline websites.

We booked flights on 8 major airlines and captured each step of the process. Which one has the easiest booking flow? Check out our Updated Case Study to find out. 

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