Product Strategy & Design Insights

We booked hotel stays at 7 major hospitality brands to document the similarities and contrasts among them. We rank the booking flow itself, including the steps and number of clicks required to book a stay with each brand. We also analyze page…

We booked flights on 8 major airlines and captured each step of the process. Which one has the easiest booking flow? Check out our Updated Case Study to find out. 

We’re not doubting that your team is smart and fully capable of strong product design, or that your ideas are sound. But isn’t the goal to deliver a product that solves a problem for the customer? 

With multiple customer segments in diverse markets, you’re leading a truly complex company. It’s no wonder creating a native app for your digital product is proving difficult. 

By now, everyone’s heard of user journeys. Lots of high-profile UX folks have touted their benefits. And they’re not wrong — user journeys help you get a clearer picture of how people interact with your digital product. They’re indispensable. 

You conducted customer research because you read somewhere that it’s the right thing to do. And you can finally say you did it. 

Keeping up with customer expectations and desires is difficult. It’s even more difficult if you don't know how customers are using your product.

Great design is not a luxury. It’s a necessity.   This bears repeating: Great design, a product that looks good and works well, is essential for success. Software has matured enough that you simply will not succeed with an ugly, ill-conceived…

The question that we’re all asking today: How do you sustain your differentiation in shifting market conditions?

User research is one of the most impactful things you can do to improve your product. To make it an effective part of your design process, you need to adhere to some best practices and avoid shortcuts.