Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.
By now, everyone’s heard of user journeys. Lots of high-profile UX folks have touted their benefits. And they’re not wrong — user journeys help you get a clearer picture of how people interact with your digital product. They’re indispensable.
You conducted customer research because you read somewhere that it’s the right thing to do. And you can finally say you did it.
Keeping up with customer expectations and desires is difficult. It’s even more difficult if you don't know how customers are using your product.
Great design is not a luxury. It’s a necessity. This bears repeating: Great design, a product that looks good and works well, is essential for success. Software has matured enough that you simply will not succeed with an ugly, ill-conceived…
We booked flights on 8 major airlines and captured each step of the process. Which one has the easiest booking flow? Watch the webinar to find out.
The question that we’re all asking today: How do you sustain your differentiation in shifting market conditions?
User research is one of the most impactful things you can do to improve your product. To make it an effective part of your design process, you need to adhere to some best practices and avoid shortcuts.
If you don’t adapt to the new normal you’ll be left behind by companies who do. What do you need to change your product strategy to adjust to changing customer preferences and demands? Is your company prepared to meet the New Normal of customer…
You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…
As long as you’re continuously talking to your customers, you don’t necessarily have to add more features, but you do need to improve how well you’re solving their problems. A great way to do this early on is by forming an advisory council.