Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Customer Experience
Features vs Benefits: What's the Difference?
Article // Jul 19, 2019 4:58:00 PM // 3 min read
Features vs Benefits: What's the Difference?

It’s important to think about both features and benefits when you’re creating a product or service. What’s the difference? Features are generally quantifiable or tangible. Usually, they relate to a specification of a product or service. Benefits are…

The End of an Era at Apple
Article // Jun 28, 2019 12:45:00 PM // 1 min read
The End of an Era at Apple

Welp. It's over, kids. Or soon will be. The much celebrated and literal Knight of Design, Sir Jony Ive, has decided to leave Apple. The Financial Times broke the news yesterday saying

Building Products in The New Economy
Article // Jun 28, 2019 11:28:00 AM // 2 min read
Building Products in The New Economy

In the dark ages before the Internet, we lived in a seller-driven economy. People were only aware of what was at their local market, so they had limited choice. People relied on advertising and word-of-mouth to learn about new products and services.…

Who Decides Whether to Buy Your Product?
Article // Apr 19, 2019 12:02:00 PM // 2 min read
Who Decides Whether to Buy Your Product?

Not all buyers are the same. In every transaction, big or small, you have an economic buyer, the person who makes the money decision, and you have the needs buyer, the person who needs their problem solved. Sometimes these buyers are the same…

Avoiding Analysis Paralysis
Article // Apr 12, 2019 11:42:00 AM // 2 min read
Avoiding Analysis Paralysis

Have you ever fallen victim to analysis paralysis? I bet you have. Not sure what that is? Here’s an example:

An Apple Event Without New Hardware?
Article // Mar 29, 2019 2:00:00 PM // 2 min read
An Apple Event Without New Hardware?

Human-centered Design isn't just for digital businesses
Article // Mar 22, 2019 1:19:00 PM // 3 min read
Human-centered Design isn't just for digital businesses

Executives in legacy businesses, particularly those who aren't digital-first, often ask me how human-centered design can help them when they aren't shipping digital products. Look no further than the retail fashion chain Zara. 

The Biggest Design Problem on the Internet
Article // Mar 8, 2019 4:00:00 PM // 2 min read
The Biggest Design Problem on the Internet

Authentication. Or in everyday terms, usernames and passwords. We all have too many, and managing them is a major pain. That pain is exponential for companies who have to manage credentials for their employees. I've seen corporate IT managers pull…

Shay Howe - ActiveCampaign
Podcast // Jan 22, 2019 4:00:40 AM // less than 1 min read
Shay Howe - ActiveCampaign

As a designer and front-end developer, Shay Howe has a passion for solving problems while building creative and intuitive products. He specializes in product design and development, operations, and organizational leadership, areas in which he…

Empathy Maps: The Business of Putting Users First
Article // Aug 15, 2017 12:35:00 PM // 5 min read
Empathy Maps: The Business of Putting Users First

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before.

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