Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Customer Experience
UX Design, UI Design and No Design  —  Oh My!
Article // Aug 8, 2017 12:08:00 PM // 5 min read
UX Design, UI Design and No Design  —  Oh My!

Can I share with you that I am not that fun at parties. For those of you who have met me in person, that will make sense, and you won’t be surprised that my go-to small talk question (a party faux-pas) is “what do you do for work?” I actually love…

Titania Jordan - Bark.us
Podcast // Apr 24, 2017 11:51:50 PM // 29 min read
Titania Jordan - Bark.us

Titania Jordan is the CPO of Bark.us, an internet safety solution that helps keep children safer on social media, text messaging, and email. As the former host of NBC Atlanta affiliate WXIA’s weekly television show Atlanta Tech Edge, Titania had the…

Your Cyclical SDLC is a Downward Spiral
Article // Mar 7, 2017 1:15:00 PM // 4 min read
Your Cyclical SDLC is a Downward Spiral

At some point in my life, software stopped being an app on a CD-ROM that you bought in a cereal-sized box, and started being a web-based thing pulled up in an internet browser. At subsequent points in my life, I worked on software products – from…

Value-First Communication
Article // Jan 31, 2017 6:05:00 AM // 8 min read
Value-First Communication

Communication is one of those tricky things that we only notice when it’s done poorly. As a marketer, you know the product you’re positioning has value. But do you know how to effectively communicate that value to your customers and prospects?…

Obsess Over Your Customers, Not Your Competition
Article // Oct 25, 2016 2:21:00 PM // 5 min read
Obsess Over Your Customers, Not Your Competition

TL;DR - Your customers will be able to tell you more than your competitors ever will. Obsess over your customers - past, current and future - not your competition, and the results will speak for themselves.

You Can't Buy Authenticity
Article // May 21, 2016 2:05:00 PM // 2 min read
You Can't Buy Authenticity

It slid right by the first time. Just another silly video someone posted on Facebook. Then it popped up again, and again, and again. Each time being posted by people closer and closer to my inner circle. And then I watched it.

Is Flat Design Falling Flat With Users?
Article // Dec 11, 2015 10:32:00 AM // 3 min read
Is Flat Design Falling Flat With Users?

It’s no secret to anyone who has worked with me that I’m not a huge fan of flat design. It’s not that I don’t like the look of the design itself, but more that the clean lines and lack of depth makes it significantly more difficult for users to get…

Clearing the Clutter
Article // Dec 3, 2015 10:26:00 AM // 4 min read
Clearing the Clutter

I hate newspapers. Not news, just newspapers. I hate them because CLUTTER. Seriously, I feel like we should all pause and applaud the newspaper industry, because the amount of words, data, and images they cram onto any given page is remarkable. And…

Don't Be Interface Incompetent
Article // Dec 1, 2015 10:20:00 AM // 6 min read
Don't Be Interface Incompetent

We’ve all experienced it. You open a website or an app for the first time and immediately feel confused about where to start. Not a great sign.

3 Ways Friction Can Ruin User Experience
Article // Oct 21, 2015 8:02:00 PM // 3 min read
3 Ways Friction Can Ruin User Experience

There is a reason why perpetual motion is scientifically impossible to achieve. Friction. Friction exists at every level in our physical world, and it should be applied to the digital world, too. It’s an important factor in the design of websites,…

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