Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Design Process
Organizing Your Design Documents to Increase Productivity
Article // May 20, 2021 1:30:00 PM // 6 min read
Organizing Your Design Documents to Increase Productivity

Imagine building a house one room at a time, without blueprints, instead of on a solid foundation. You decide, arbitrarily, to build the kitchen first. But you forget that you also need a bathroom off the kitchen, so you go back and tack that on.…

How J.P. Morgan Runs Cross-Functional Teams Within Legacy Infrastructure
Podcast // Apr 21, 2021 9:18:53 AM // 1 min read
How J.P. Morgan Runs Cross-Functional Teams Within Legacy Infrastructure

How can companies — especially large companies — achieve that perfect triad of collaboration between the design, business, and technology teams? It’s a perennial question that remains largely unsolved. 

Great Design Is Non-Negotiable — Here’s the Science to Prove It
Article // Mar 31, 2021 11:20:46 AM // 7 min read
Great Design Is Non-Negotiable — Here’s the Science to Prove It

Great design is not a luxury. It’s a necessity.   This bears repeating: Great design, a product that looks good and works well, is essential for success. Software has matured enough that you simply will not succeed with an ugly, ill-conceived…

Your Team’s Efficiency Depends on Empathy
Podcast // Mar 17, 2021 9:00:00 AM // 1 min read
Your Team’s Efficiency Depends on Empathy

Speed is a key ingredient in a successful product design process. After all, if you can’t iterate fast enough, you risk losing the market for your product. Not to mention that a poor design process drains your resources.  But, when a project stalls,…

How Shopify Guides Consistent Product Improvements
Podcast // Feb 26, 2021 10:56:06 AM // 1 min read
How Shopify Guides Consistent Product Improvements

About This Episode It’s easy to get caught up in the excitement of dropping big, bold, and shocking product changes without a lot of forethought. But, unless you’re Apple or Tesla, this approach to design isn’t sustainable. 

Troubleshooting Common Product Design Mistakes with Ryan Frederick of AWH
Podcast // Jan 22, 2021 12:57:30 PM // 1 min read
Troubleshooting Common Product Design Mistakes with Ryan Frederick of AWH

It’s human nature to want to solve problems as soon as they come into view — no matter if the problem is worth your efforts in the first place. We’re also wired to think a complex problem warrants an equally complex solution. 

3 Steps to Faster Product Design Through Cross-Team Collaboration
Article // Jan 19, 2021 10:29:24 AM // 6 min read
3 Steps to Faster Product Design Through Cross-Team Collaboration

You know you need to keep pace with competitors, but you can’t seem to release new products or updates fast enough. And it’s not because you don’t have inventive ideas or dedicated employees. It’s too often the result of dysfunctional or inadequate…

Use a Communication Plan to Prevent Project Failures
Article // Dec 16, 2020 9:57:02 AM // 6 min read
Use a Communication Plan to Prevent Project Failures

Establishing a communication plan is an underutilized process that reduces inefficiency and ensures peace of mind throughout any type of project. The amount of information being exchanged seems to do nothing but increase, so defining an effective…

When and How to Use Sketches, Wireframes, and Prototypes
Article // Dec 9, 2020 1:29:44 PM // 7 min read
When and How to Use Sketches, Wireframes, and Prototypes

Let’s be honest. One of the most difficult parts of any design project is having the right information available when making decisions about what to do. We’ve seen a lot of teams make the mistake of using a wireframe to discuss visual design…

Managing Design Across Multiple Departments
Webinar // Nov 4, 2020 8:41:37 AM // 1 min read
Managing Design Across Multiple Departments

As digital products, apps, and websites become more advanced and human-centered there is an increasing need for organizations to to stop “shipping the org chart” and work across departmental boundaries. This can be difficult, especially in large…

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