Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Design Process
The Power of a Customer Advisory Council
Article // Sep 9, 2019 8:22:00 PM // 2 min read
The Power of a Customer Advisory Council

As long as you’re continuously talking to your customers, you don’t necessarily have to add more features, but you do need to improve how well you’re solving their problems. A great way to do this early on is by forming an advisory council.

What Makes a Healthy Design Team Healthy?
Article // Aug 30, 2019 6:02:00 PM // 3 min read
What Makes a Healthy Design Team Healthy?

This has been an interesting week. Monday I attended a product404 event where my friend Butler Raines talked about creating a product-led organization at SalesLoft. Then my book was released on Tuesday and my inbox exploded with questions like "why…

The Importance of a Great Design Process
Article // Aug 9, 2019 3:22:00 PM // 2 min read
The Importance of a Great Design Process

Ever notice a recurring theme in your life? I've had several conversations about process with people over the last few weeks. So many conversations, in fact, that I thought it was worth writing about here.

Fall in Love with the Problem, Not the Solution
Article // Jul 26, 2019 10:16:00 AM // 2 min read
Fall in Love with the Problem, Not the Solution

A few years ago, a bright-eyed entrepreneur came to me with an idea for a new app to help people accomplish their goals by saving more money. Saving enough money is a big problem in the US, so I took the meeting. That’s when it got weird.

Innovation Isn't a Side-Project
Article // Jun 14, 2019 3:12:00 PM // 3 min read
Innovation Isn't a Side-Project

14 time zones, 6 flights, 4 layovers, 2 trains, 3 hotels, and dozens of Wifi networks and one giant salt mine later, I'm back in the US. I've talked with lots of entrepreneurs and investors from the world over on this trip, and have come to a…

The Importance of Process
Article // May 24, 2019 6:00:00 PM // 2 min read
The Importance of Process

If you're like me, you have a stack of ideas in the back of your mind. Ideas for new apps, how to improve something in your business, or how to make a product better. Ideas are awesome, but they're worthless without execution.

Innovation Isn't Always Awesome
Article // May 17, 2019 5:49:00 PM // 4 min read
Innovation Isn't Always Awesome

Companies of all sizes are pushing their teams to be "innovative". It's the modern buzzword, and it's in heavy rotation in boardrooms across the globe. Trouble is, "innovation" is a vague concept. Without a clear business objective, "innovation"…

The Rise of No-Code App Development
Article // Apr 12, 2019 11:54:00 AM // 2 min read
The Rise of No-Code App Development

My inbox has been flooded with news about startups offering ways to create apps with no-code. Most of them aren't much more than API connected spreadsheets on steroids, and that's not an insult. Some are much more than that, offering complex data…

Avoiding Analysis Paralysis
Article // Apr 12, 2019 11:42:00 AM // 2 min read
Avoiding Analysis Paralysis

Have you ever fallen victim to analysis paralysis? I bet you have. Not sure what that is? Here’s an example:

Using Hypotheses to Make Better Decisions at Scale
Article // Apr 5, 2019 4:47:00 PM // 2 min read
Using Hypotheses to Make Better Decisions at Scale

We talk about assumptions and hypotheses a lot when we're developing product strategy and making decisions on what to build. Whether you're creating something new or rethinking an existing product, you have to make some bold choices about what…

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