Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Design Process
Using Exchange Theory to Guide Pricing Decisions
Article // Apr 5, 2019 4:21:00 PM // 2 min read
Using Exchange Theory to Guide Pricing Decisions

How do you decide whether something is valuable to you? What's the right price for your product or service? How much is too much? Or too little?

Mike Dick - Co-Founder, Gather
Podcast // Apr 2, 2019 8:00:14 AM // 1 min read
Mike Dick - Co-Founder, Gather

How do you go about creating a single design system to support multiple brands and products at the same time? What’s the impact of design systems for startups vs large companies? We’ll find out in today’s conversation with Mike Dick.

The Difference Between UI and UX
Article // Mar 29, 2019 2:23:00 PM // 2 min read
The Difference Between UI and UX

We're talking about this again? Okay. It's simple.

The Best Design Advice is 200 Years Old
Article // Feb 22, 2019 8:00:00 AM // 1 min read
The Best Design Advice is 200 Years Old

Every once in a while something from the past becomes front and center again. History repeats itself, and all. Such is the case with John Ruskin. Never heard of him? You're not alone. I first heard of Ruskin years ago. The article linked below…

Dane Howard - Samsung NEXT
Podcast // Feb 19, 2019 4:00:53 AM // 1 min read
Dane Howard - Samsung NEXT

Dane Howard is a design leader & entrepreneur. As a creative generator, he designs momentum for world class products, services and brands.

Greg Storey - InVision
Podcast // Feb 12, 2019 9:00:05 AM // 2 min read
Greg Storey - InVision

About This Episode What is the relationship between innovation, design, and organizational culture? In a perfect world, they don’t just overlap; they are continuously working together in a symbiotic relationship. So why is it that the three aren’t…

Ford Bets Big on Design Thinking
Article // Feb 8, 2019 12:00:00 PM // 1 min read
Ford Bets Big on Design Thinking

Why did Ford hire a furniture maker as CEO instead of someone with more automotive experience? The short story is because Jim Hackett understands the importance of designing products for the people who will use them.

Shay Howe - ActiveCampaign
Podcast // Jan 22, 2019 4:00:40 AM // less than 1 min read
Shay Howe - ActiveCampaign

As a designer and front-end developer, Shay Howe has a passion for solving problems while building creative and intuitive products. He specializes in product design and development, operations, and organizational leadership, areas in which he…

Greg Storey, Jina Anne, Jonathan Snook - The Season 2 Finale & Holiday Special
Podcast // Dec 26, 2017 4:00:55 AM // 2 min read
Greg Storey, Jina Anne, Jonathan Snook - The Season 2 Finale & Holiday Special

Welcome to the Season 2 Finale and special holiday edition of Design Driven. Recording this show was a lot of fun, and you’ll hear why as you get into it.

Andy Vitale - Polaris Industries
Podcast // Dec 17, 2017 4:00:17 AM // 1 min read
Andy Vitale - Polaris Industries

Designing software is one thing. Understanding the needs,  of people buying a physical product is entirely different. Or is it? Today I’m talking to Andy Vi-tally about designing experiences at 3M, and his new role at Polaris where they make…

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