Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Design Process
Arin Bhowmick- IBM
Podcast // Dec 12, 2017 4:00:57 AM // 1 min read
Arin Bhowmick- IBM

Making software on a global scale is really hard. You have to know what each person is trying to do and how to tailor the experience to their specific needs.

4 Steps to a Human-Centered Business Model
Article // Dec 6, 2017 10:46:00 AM // 7 min read
4 Steps to a Human-Centered Business Model

Understanding what people want and designing things that satisfy them is the most powerful way to achieve business goals. Whether you're selling products or services, you might find that traditional marketing isn't working as well as you'd hoped. No…

Brian Hull - The Weather Company, An IBM Business
Podcast // Nov 6, 2017 2:37:31 PM // 26 min read
Brian Hull - The Weather Company, An IBM Business

Brian Hull is a creative leader with over 15 years experience in driving award-winning solutions for some of the world’s largest advertising agencies, marketers and brands.

Nikhil Deshpande - GeorgiaGov Interactive
Podcast // Oct 31, 2017 9:42:27 AM // 36 min read
Nikhil Deshpande - GeorgiaGov Interactive

As Director of GeorgiaGov Interactive at the Georgia Technology Authority, Nikhil Deshpande leads the team responsible for managing Georgia.gov, the official online portal to Georgia state government, and a web-publishing platform for state agencies…

How to Conduct a Brand Check-In
Article // Oct 25, 2017 4:24:00 PM // 2 min read
How to Conduct a Brand Check-In

Developing your brand isn't just a one-and-done deal. A business brand is like a living, breathing entity that requires ongoing care and maintenance. Just as you make adjustments and refinements in your life when things aren't working, the same goes…

Laura Thelen - McAfee
Podcast // Oct 23, 2017 8:21:55 PM // 28 min read
Laura Thelen - McAfee

Currently a Sr. UX Designer in McAfee's Enterprise User Experience group, Laura has over 20 years of experience as a designer and user experience practitioner. Prior to joining McAfee in early 2016, Laura worked at Intel on wireless display…

Marco Suarez - Etsy
Podcast // Oct 16, 2017 4:05:05 PM // 30 min read
Marco Suarez - Etsy

Marco Suarez is a Staff Product Designer at Etsy where he supports their products through design systems. Marco is also the owner of Methodical Coffee, a specialty coffee shop and roaster. He lives in the small but not too small city of Greenville,…

Charlie Deets - WhatsApp
Podcast // Oct 9, 2017 6:44:07 PM // 1 min read
Charlie Deets - WhatsApp

Charlie Deets currently designs WhatsApp. Before that he was the Lead Product Designer on Facebook Groups. He has also worked on a number of other teams at Facebook such as Privacy, Composer and Birthdays.

Aarron Walter & Eli Woolery - InVision
Podcast // Oct 2, 2017 2:55:00 PM // 29 min read
Aarron Walter & Eli Woolery - InVision

As the VP of Design Education at InVision, Aarron Walter draws upon 15 years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp and helped grow the…

Empathy Maps: The Business of Putting Users First
Article // Aug 15, 2017 12:35:00 PM // 5 min read
Empathy Maps: The Business of Putting Users First

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before.

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