Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Design Process
UX Design, UI Design and No Design  —  Oh My!
Article // Aug 8, 2017 12:08:00 PM // 5 min read
UX Design, UI Design and No Design  —  Oh My!

Can I share with you that I am not that fun at parties. For those of you who have met me in person, that will make sense, and you won’t be surprised that my go-to small talk question (a party faux-pas) is “what do you do for work?” I actually love…

Sprinting Like a Designer
Article // Jul 11, 2017 11:40:00 AM // 4 min read
Sprinting Like a Designer

So you know how the Olympics has a bunch of different sports? Sports where individuals are competing for time? We can all agree that there are different kinds of sprinters — runners, cyclists, swimmers, oh my! What if there were also other kinds…

Andrea Picchi
Podcast // Jun 20, 2017 3:42:01 AM // 43 min read
Andrea Picchi

With more than 20 years of experience in UX, UI, product, and service design field Andrea brings skills from cognitive psychology and computer science in conjunction with a passion for UX and Human-Centered Design, brand management and marketing…

Kelly Robinson - Home Depot
Podcast // Jun 13, 2017 3:00:44 AM // 36 min read
Kelly Robinson - Home Depot

You might not think of Home Depot as a leader in human centered design, but 1.5 Billion transactions a year has taught them a few things. Today we'll talk with Kelly Robinson about how they're using UX and content strategy to keep customers happy…

Michael Jovel - U.S. FDA
Podcast // Jun 6, 2017 12:35:13 AM // 22 min read
Michael Jovel - U.S. FDA

You might not think about the US FDA often, but their work touches nearly every part of your life. In this episode, J talks to Michael Jovel about how they’re using design thinking to make their digital products easier to use for everyone.

Kara Kelly - CallRail
Podcast // May 23, 2017 12:00:23 AM // 26 min read
Kara Kelly - CallRail

Kara Kelly heads up the rapidly-growing product design team at CallRail. Today we’ll talk about how CallRail uses human-centered design and customer feedback to take a simple idea and turn it into one of Atlanta’s most rapidly growing and profitable…

Jared Spool - UIE & Center Centre
Podcast // May 16, 2017 8:20:05 AM // 47 min read
Jared Spool - UIE & Center Centre

Jared M. Spool is the founder of User Interface Engineering and a co-founder of Center Centre.

Collin Miller - The Onion
Podcast // May 9, 2017 12:33:36 AM // 27 min read
Collin Miller - The Onion

Collin Miller is a Staff Engineer at The Onion and Fusion Media Group. His focus is on the front-end, JavaScript, and component architecture. He works in the framework of Cultural Historical Activity Theory to justify the necessity of team-led…

Lauren Langley - SalesLoft
Podcast // Apr 11, 2017 3:41:46 PM // 20 min read
Lauren Langley - SalesLoft

Lauren Langley is a Senior Product Designer with SalesLoft, where she leads the Product Design team. She has 15 years of design experience across industries and business sectors, in the disciplines of user experience, interaction design, user…

Your Cyclical SDLC is a Downward Spiral
Article // Mar 7, 2017 1:15:00 PM // 4 min read
Your Cyclical SDLC is a Downward Spiral

At some point in my life, software stopped being an app on a CD-ROM that you bought in a cereal-sized box, and started being a web-based thing pulled up in an internet browser. At subsequent points in my life, I worked on software products – from…

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