Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Design Thinking
Chidi Afulezi - The Innovation Mindset
Podcast // Sep 9, 2020 7:46:16 AM // 1 min read
Chidi Afulezi - The Innovation Mindset

Innovation isn’t a project, it’s a mindset. It’s easy to fall into a pattern of approaching innovation with the same guidelines, principles, and processes that you would a project, but when it comes to real innovation isn’t the whole point to do…

Managing Design Across Multiple Departments
Webinar // Sep 2, 2020 9:57:01 AM // 1 min read
Managing Design Across Multiple Departments

As digital products, apps, and websites become more advanced and human-centered there is an increasing need for organizations to to stop “shipping the org chart” and work across departmental boundaries. This can be difficult, especially in large…

Product & Design Leadership in the New Normal
Webinar // May 6, 2020 6:00:00 PM // 1 min read
Product & Design Leadership in the New Normal

The world has been turned upside down. The things we build and how we build them might never be the same. How are some of the smartest product people adapting and thinking about the future? HEAR FROM INDUSTRY LEADERS ON HOW THEY ARE: Leading Remote…

The Perpetual Validation Loop
Article // Sep 30, 2019 6:24:00 AM // 3 min read
The Perpetual Validation Loop

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

The Power of a Customer Advisory Council
Article // Sep 9, 2019 8:22:00 PM // 2 min read
The Power of a Customer Advisory Council

As long as you’re continuously talking to your customers, you don’t necessarily have to add more features, but you do need to improve how well you’re solving their problems. A great way to do this early on is by forming an advisory council.

What Makes a Healthy Design Team Healthy?
Article // Aug 30, 2019 6:02:00 PM // 3 min read
What Makes a Healthy Design Team Healthy?

This has been an interesting week. Monday I attended a product404 event where my friend Butler Raines talked about creating a product-led organization at SalesLoft. Then my book was released on Tuesday and my inbox exploded with questions like "why…

Don't Build a MVP!
Article // Aug 16, 2019 3:09:00 PM // 5 min read
Don't Build a MVP!

A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.

The Importance of a Great Design Process
Article // Aug 9, 2019 3:22:00 PM // 2 min read
The Importance of a Great Design Process

Ever notice a recurring theme in your life? I've had several conversations about process with people over the last few weeks. So many conversations, in fact, that I thought it was worth writing about here.

The Solution Is Your Destination
Article // Aug 2, 2019 2:10:00 PM // 2 min read
The Solution Is Your Destination

It’s easy to fly from New York to London as a passenger. You get on the plane, listen to the announcements, order a drink, watch a couple movies, and then land in London. It’s all very uneventful.

How Your Customer's Brain Decides What to Pay For
Article // Jul 5, 2019 10:00:00 AM // 2 min read
How Your Customer's Brain Decides What to Pay For

The interplay between the three factors of your customer's needs, wants, and fears affects the perceived value of your product. Which is hugely important because it plays into how people decide what to pay.

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