Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Design Thinking
Empathy Maps: The Business of Putting Users First
Article // Aug 15, 2017 12:35:00 PM // 5 min read
Empathy Maps: The Business of Putting Users First

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before.

UX Design, UI Design and No Design  —  Oh My!
Article // Aug 8, 2017 12:08:00 PM // 5 min read
UX Design, UI Design and No Design  —  Oh My!

Can I share with you that I am not that fun at parties. For those of you who have met me in person, that will make sense, and you won’t be surprised that my go-to small talk question (a party faux-pas) is “what do you do for work?” I actually love…

Jared Spool - UIE & Center Centre
Podcast // May 16, 2017 8:20:05 AM // 47 min read
Jared Spool - UIE & Center Centre

Jared M. Spool is the founder of User Interface Engineering and a co-founder of Center Centre.

Mandy Cornwell - VMware
Podcast // May 2, 2017 2:00:30 AM // 26 min read
Mandy Cornwell - VMware

As User Experience Manager, Mandy’s driven by customers’ and users’ problems to create the most effective design solutions to help them succeed. After earning a computer science degree from Georgia Institute of Technology, and spending the next 13…

Nate Whitson - LinkedIn
Podcast // Apr 18, 2017 1:00:06 AM // 40 min read
Nate Whitson - LinkedIn

Nate Whitson is a designer and storyteller focused on building impactful, meaningful, and effective experiences that build value at scale. He believes in the power of narrative to change and persuade, the power of design to create good in the world,…

Lauren Langley - SalesLoft
Podcast // Apr 11, 2017 3:41:46 PM // 20 min read
Lauren Langley - SalesLoft

Lauren Langley is a Senior Product Designer with SalesLoft, where she leads the Product Design team. She has 15 years of design experience across industries and business sectors, in the disciplines of user experience, interaction design, user…

Aaron Irizarry - Nasdaq Design
Podcast // Apr 6, 2017 8:11:11 AM // 37 min read
Aaron Irizarry - Nasdaq Design

Aaron Irizarry (a.k.a. “Ron”), is the Director of User Experience at Nasdaq and has been building products for startups and large corporations for over 15 years. He is also a life long Dodgers fan, heavy metal enthusiast, and co-author of Discussing…

Rian van der Merwe - Wildbit
Podcast // Mar 23, 2017 2:00:18 PM // 39 min read
Rian van der Merwe - Wildbit

Rian designs and builds high quality software that people love to use. He also wrote a book about it called Making It Right. After spending several years working in Silicon Valley and Cape Town, South Africa, he is now Product Manager at Wildbit,…

Design Driven
Article // Sep 2, 2016 12:24:00 PM // 1 min read
Design Driven

J sat down last week for a chat with Sandbox ATL's Scott Henderson on the Hump Day Exchange Podcast. After an intro that mentions his holy trinity (whisky, cigars, and the Big Green Egg) the first 15 minutes are J's time in the hot seat.

Framing Your Design Challenges
Article // Aug 9, 2016 11:47:00 AM // 4 min read
Framing Your Design Challenges

There you are, in a meeting with your design team and someone asks "How are we going to do that?!" This is a design challenge, and it happens all the time.

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