Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Design Thinking
3 Ways Friction Can Ruin User Experience
Article // Oct 21, 2015 8:02:00 PM // 3 min read
3 Ways Friction Can Ruin User Experience

There is a reason why perpetual motion is scientifically impossible to achieve. Friction. Friction exists at every level in our physical world, and it should be applied to the digital world, too. It’s an important factor in the design of websites,…

Spicing Up UX Design
Article // Oct 20, 2015 7:59:00 PM // 5 min read
Spicing Up UX Design

Inarguably, in today’s day and age, a business’ ability to connect with its customers is critical to success. There’s a new standard when it comes to engaging the consumer, and it can be summed up in one word: emotion. Customers don’t just want to…

How 7 UX Decisions Lead to Better Design
Article // Oct 12, 2015 7:56:00 PM // 4 min read
How 7 UX Decisions Lead to Better Design

When it comes to a company’s online success, it almost goes without saying that user experience is key. It’s becoming apparent, however, that digital-design culture is oversaturated with all things UX. The term “UX” is approaching buzz-phrase…

Make Cheap Mistakes
Article // Jun 28, 2015 9:56:00 PM // 1 min read
Make Cheap Mistakes

One of the most common conversations we have with prospective clients is about risk. Lots of people come to us with ideas they want to build into companies or products. Some of them are really good ideas. All of them have risk.

Post-It Process
Article // Mar 17, 2015 7:52:00 PM // 2 min read
Post-It Process

If you walk by our office and see a wall covered in Post-It notes, odds are we’re in the throes of an information logistics planning session.

What is Brand Experience Design?
Article // Dec 5, 2014 7:34:00 PM // 4 min read
What is Brand Experience Design?

FERRARI. APPLE. IKEA. These are household names in much of the world. Each of them evokes certain feelings. You have a connection with each brand in some way, even if it’s at a distance. Regardless of where you see these brands you get a consistent…

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