Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Human Centered Design
Great Design Is Non-Negotiable — Here’s the Science to Prove It
Article // Mar 31, 2021 11:20:46 AM // 7 min read
Great Design Is Non-Negotiable — Here’s the Science to Prove It

Great design is not a luxury. It’s a necessity.   This bears repeating: Great design, a product that looks good and works well, is essential for success. Software has matured enough that you simply will not succeed with an ugly, ill-conceived…

Optimize Your Team by Applying Brain Science
Podcast // Mar 26, 2021 10:40:10 AM // 1 min read
Optimize Your Team by Applying Brain Science

The tech industry is full of stereotypes. The business exec who only talks in MBA acronyms and spreadsheets. The developer who’d rather code alone in a dark room than attend a co-worker’s birthday lunch. The diva designer who always insists on more…

Your Team’s Efficiency Depends on Empathy
Podcast // Mar 17, 2021 9:00:00 AM // 1 min read
Your Team’s Efficiency Depends on Empathy

Speed is a key ingredient in a successful product design process. After all, if you can’t iterate fast enough, you risk losing the market for your product. Not to mention that a poor design process drains your resources.  But, when a project stalls,…

Strategies for Getting Stakeholder Buy-In on User Research Findings
Article // Mar 10, 2021 10:16:37 AM // 5 min read
Strategies for Getting Stakeholder Buy-In on User Research Findings

Are you ignoring your customers?  If you’ve done any user research, even with just a few customers, you’ve likely uncovered very obvious customer pain points that can be fixed. While these customer insights are valuable and actionable, it can be…

3 Tips for Avoiding Bias in Your User Research
Article // Jan 5, 2021 1:20:42 PM // 5 min read
3 Tips for Avoiding Bias in Your User Research

You may have found yourself in a debate over competing products, teams, or devices. You have your reasons, and defend your choice over the other. When you enter the “bias zone” for the usual topics like sports or tech - it can negatively impact user…

Case Study: The UX of Booking a flight on 8 major airline websites.
Webinar // Sep 2, 2020 1:26:00 PM // 1 min read
Case Study: The UX of Booking a flight on 8 major airline websites.

We booked flights on 8 major airlines and captured each step of the process. Which one has the easiest booking flow? Watch the webinar to find out.

How to Validate Your Product Roadmap
Article // Aug 18, 2020 11:48:01 AM // 7 min read
How to Validate Your Product Roadmap

In the classic film National Lampoon’s Vacation, Clark Griswold uses a simple computer program to map out the trip from Chicago to Los Angeles. He wants to get the family to WallyWorld and “maximize the fun time without missing out on any of the…

5 Steps for Conducting User Research the Right Way
Article // Jul 8, 2020 10:36:50 AM // 9 min read
5 Steps for Conducting User Research the Right Way

User research is one of the most impactful things you can do to improve your product. To make it an effective part of your design process, you need to adhere to some best practices and avoid shortcuts.

Serve your customers, not your competition.
Article // Jun 25, 2020 10:00:52 AM // 9 min read
Serve your customers, not your competition.

Just because you and your competitor are targeting the same market doesn’t mean you target the same customer. Spend enough time in any company and you’ll find yourself in a meeting listening to someone say “Our competitor has XYZ features. We should…

The Power of a Customer Advisory Council
Article // Sep 9, 2019 8:22:00 PM // 2 min read
The Power of a Customer Advisory Council

As long as you’re continuously talking to your customers, you don’t necessarily have to add more features, but you do need to improve how well you’re solving their problems. A great way to do this early on is by forming an advisory council.

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