Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Human Centered Design
Do you *really* understand your User Journey?
Article // Aug 23, 2019 3:02:00 PM // 2 min read
Do you *really* understand your User Journey?

A User Journey is basically what it sounds like: the journey a user goes on when trying to accomplish a task. For example, you might think it’s pretty easy to open your phone and post something on social media. True, but when we break down all the…

Fall in Love with the Problem, Not the Solution
Article // Jul 26, 2019 10:16:00 AM // 2 min read
Fall in Love with the Problem, Not the Solution

A few years ago, a bright-eyed entrepreneur came to me with an idea for a new app to help people accomplish their goals by saving more money. Saving enough money is a big problem in the US, so I took the meeting. That’s when it got weird.

Features vs Benefits: What's the Difference?
Article // Jul 19, 2019 4:58:00 PM // 3 min read
Features vs Benefits: What's the Difference?

It’s important to think about both features and benefits when you’re creating a product or service. What’s the difference? Features are generally quantifiable or tangible. Usually, they relate to a specification of a product or service. Benefits are…

How Your Customer's Brain Decides What to Pay For
Article // Jul 5, 2019 10:00:00 AM // 2 min read
How Your Customer's Brain Decides What to Pay For

The interplay between the three factors of your customer's needs, wants, and fears affects the perceived value of your product. Which is hugely important because it plays into how people decide what to pay.

Building Products in The New Economy
Article // Jun 28, 2019 11:28:00 AM // 2 min read
Building Products in The New Economy

In the dark ages before the Internet, we lived in a seller-driven economy. People were only aware of what was at their local market, so they had limited choice. People relied on advertising and word-of-mouth to learn about new products and services.…

Empathy and Personalization at Scale
Article // Jun 21, 2019 5:21:00 PM // 3 min read
Empathy and Personalization at Scale

They say everyone’s favorite thing to hear is their own name. That’s why sales people are trained to learn your name quickly and use it a few times in conversation, to build rapport and trust. 

Innovation Isn't a Side-Project
Article // Jun 14, 2019 3:12:00 PM // 3 min read
Innovation Isn't a Side-Project

14 time zones, 6 flights, 4 layovers, 2 trains, 3 hotels, and dozens of Wifi networks and one giant salt mine later, I'm back in the US. I've talked with lots of entrepreneurs and investors from the world over on this trip, and have come to a…

The UX of International Travel
Article // Jun 7, 2019 9:22:00 PM // 4 min read
The UX of International Travel

I’m writing this from the airport in Bucharest, Romania. Techsylvania (a leading tech conference of Eastern Europe) has invited me Cluj-Napoca to talk about my upcoming book and lead a workshop on Human-Centered Product Design. What better way to…

Tech is Creating a Reality Distortion Field
Article // May 10, 2019 5:09:00 PM // 2 min read
Tech is Creating a Reality Distortion Field

Almost anyone with a WiFi connection can tell you technology has changed the way people behave and interact with each other, both online and IRL. It's no mystery that social networks have had a profound impact on society as a whole. What's not being…

The Sonic Backlash
Article // May 10, 2019 5:04:00 PM // 3 min read
The Sonic Backlash

Making movies is expensive. Very expensive. Reports say the new Sonic the Hedgehog movie was budgeted at $90MM, before the backlash. "What backlash?" you ask? Read on...

Together we can make it happen

Your customers, your team, and your company need real results. That’s exactly what we deliver.

Outcomes We Produce

We thrive on understanding your business, your customers, and how to build products that create real value.

Explore Our Services