Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Product Design
Troubleshooting Common Product Design Mistakes with Ryan Frederick of AWH
Podcast // Jan 22, 2021 12:57:30 PM // 1 min read
Troubleshooting Common Product Design Mistakes with Ryan Frederick of AWH

It’s human nature to want to solve problems as soon as they come into view — no matter if the problem is worth your efforts in the first place. We’re also wired to think a complex problem warrants an equally complex solution. 

3 Steps to Faster Product Design Through Cross-Team Collaboration
Article // Jan 19, 2021 10:29:24 AM // 6 min read
3 Steps to Faster Product Design Through Cross-Team Collaboration

You know you need to keep pace with competitors, but you can’t seem to release new products or updates fast enough. And it’s not because you don’t have inventive ideas or dedicated employees. It’s too often the result of dysfunctional or inadequate…

Use a Communication Plan to Prevent Project Failures
Article // Dec 16, 2020 9:57:02 AM // 6 min read
Use a Communication Plan to Prevent Project Failures

Establishing a communication plan is an underutilized process that reduces inefficiency and ensures peace of mind throughout any type of project. The amount of information being exchanged seems to do nothing but increase, so defining an effective…

When and How to Use Sketches, Wireframes, and Prototypes
Article // Dec 9, 2020 1:29:44 PM // 7 min read
When and How to Use Sketches, Wireframes, and Prototypes

Let’s be honest. One of the most difficult parts of any design project is having the right information available when making decisions about what to do. We’ve seen a lot of teams make the mistake of using a wireframe to discuss visual design…

Chidi Afulezi - The Innovation Mindset
Podcast // Sep 9, 2020 7:46:16 AM // 1 min read
Chidi Afulezi - The Innovation Mindset

Innovation isn’t a project, it’s a mindset. It’s easy to fall into a pattern of approaching innovation with the same guidelines, principles, and processes that you would a project, but when it comes to real innovation isn’t the whole point to do…

How to Validate Your Product Roadmap
Article // Aug 18, 2020 11:48:01 AM // 7 min read
How to Validate Your Product Roadmap

In the classic film National Lampoon’s Vacation, Clark Griswold uses a simple computer program to map out the trip from Chicago to Los Angeles. He wants to get the family to WallyWorld and “maximize the fun time without missing out on any of the…

How Great Typography Makes Web Apps Faster & Easier to Use
Webinar // Aug 11, 2020 8:34:19 AM // 2 min read
How Great Typography Makes Web Apps Faster & Easier to Use

Why is your typography important? Typography impacts the user’s experience, mood, and relationship with your product.

How to Speed Up the Design of Digital Products
Webinar // Jul 10, 2020 12:04:47 PM // 1 min read
How to Speed Up the Design of Digital Products

One of the biggest challenges in digital product development today is the time it takes to design something of quality. Many designers insist on creating a custom design system for each project they take on, regardless of how well other conventions…

5 Steps for Conducting User Research the Right Way
Article // Jul 8, 2020 10:36:50 AM // 9 min read
5 Steps for Conducting User Research the Right Way

User research is one of the most impactful things you can do to improve your product. To make it an effective part of your design process, you need to adhere to some best practices and avoid shortcuts.

How OOUX will Transform Your Product Design Thinking.
Webinar // Jun 3, 2020 5:00:00 PM // 1 min read
How OOUX will Transform Your Product Design Thinking.

Object-Oriented UX is a digital design philosophy that respects the fact that people think in objects.

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