Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Product Design
Design Driven
Article // Sep 2, 2016 12:24:00 PM // 1 min read
Design Driven

J sat down last week for a chat with Sandbox ATL's Scott Henderson on the Hump Day Exchange Podcast. After an intro that mentions his holy trinity (whisky, cigars, and the Big Green Egg) the first 15 minutes are J's time in the hot seat.

Mobile Navigation Starts with the User
Article // Aug 16, 2016 12:06:00 PM // 8 min read
Mobile Navigation Starts with the User

On Mobile Devices, finding your way on apps or websites of any significant size can be frustrating. You’re faced with one of three options: limited navigation items that fit on the side or top, truncated to save room with a link to “view full site”;…

5 Steps to a Better Mobile Experience
Article // Nov 4, 2015 9:43:00 AM // 4 min read
5 Steps to a Better Mobile Experience

A few months ago, I accidentally left my iPhone at home when I headed out for the day. When I realized it wasn’t in my car, I felt like I was missing a limb, and I immediately turned around and drove almost 20 minutes back to the house to grab my…

Spicing Up UX Design
Article // Oct 20, 2015 7:59:00 PM // 5 min read
Spicing Up UX Design

Inarguably, in today’s day and age, a business’ ability to connect with its customers is critical to success. There’s a new standard when it comes to engaging the consumer, and it can be summed up in one word: emotion. Customers don’t just want to…

Post-It Process
Article // Mar 17, 2015 7:52:00 PM // 2 min read
Post-It Process

If you walk by our office and see a wall covered in Post-It notes, odds are we’re in the throes of an information logistics planning session.

Looks Can Be Deceiving
Article // Feb 26, 2015 7:48:00 PM // less than 1 min read
Looks Can Be Deceiving

PLEASING AESTHETICS DO NOT ALWAYS EQUAL EFFECTIVENESS. Some designs might look great but don’t seem to generate results for the business. Others might be visually underwhelming and drive a lot of revenue (just look at craigslist).

What is Brand Experience Design?
Article // Dec 5, 2014 7:34:00 PM // 4 min read
What is Brand Experience Design?

FERRARI. APPLE. IKEA. These are household names in much of the world. Each of them evokes certain feelings. You have a connection with each brand in some way, even if it’s at a distance. Regardless of where you see these brands you get a consistent…

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