Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Product Strategy
Level Up Your Product Management Team
Podcast // Nov 30, 2021 12:50:50 PM // 1 min read
Level Up Your Product Management Team

You have a loyal customer base, your design team is clicking on all cylinders, your design system is solid and has been adopted by Engineering,  you have strong data & analytics to make a case for a new product. You and your product design are ready…

Should Your Company Develop One or Multiple Apps?
Article // Oct 21, 2021 9:30:00 AM // 5 min read
Should Your Company Develop One or Multiple Apps?

With multiple customer segments in diverse markets, you’re leading a truly complex company. It’s no wonder creating a native app for your digital product is proving difficult. 

Once Again, Design System to the Rescue
Podcast // Oct 5, 2021 10:00:00 AM // 1 min read
Once Again, Design System to the Rescue

The benefits of a Design System have been well documented by us,and other really smart people. But did you know that implementing a design system can also help formulate a company’s voice & tone?

2 Simple Strategies for Turning Customer Research Data into Actionable Insights
Article // Aug 2, 2021 10:30:42 AM // 5 min read
2 Simple Strategies for Turning Customer Research Data into Actionable Insights

You conducted customer research because you read somewhere that it’s the right thing to do. And you can finally say you did it. 

Tired of Wasting Time on Features Your Customers Hate? You Need Analytics Tools.
Article // Jul 26, 2021 1:17:27 PM // 6 min read
Tired of Wasting Time on Features Your Customers Hate? You Need Analytics Tools.

Keeping up with customer expectations and desires is difficult. It’s even more difficult if you don't know how customers are using your product.

8 Image Optimization Tips That Will Improve Your UX and Site Speed
Article // Jun 30, 2021 12:30:00 PM // 7 min read
8 Image Optimization Tips That Will Improve Your UX and Site Speed

As a product manager, you’re constantly trying to improve the user experience for your customers and increase your internal team’s efficiency.

4 Steps to a Mature, High-Functioning Design Team
Article // Jun 16, 2021 10:15:00 AM // 6 min read
4 Steps to a Mature, High-Functioning Design Team

As a company leader, you want assurance that you’re getting your money’s worth from your design team. One way to measure this is to look at your team’s effectiveness. 

What Your Team is Missing About Design Thinking
Podcast // Jun 2, 2021 1:30:00 PM // 2 min read
What Your Team is Missing About Design Thinking

The design thinking process is well documented and established. In fact, our most recent podcast guest, Wayne Li, was at the famous Stanford d.school when they helped create and document design thinking in the first place. 

What You're Missing Without a UX Flow for your Digital App
Article // May 26, 2021 11:30:00 AM // 6 min read
What You're Missing Without a UX Flow for your Digital App

If you’re like most product execs, it’s a challenge to get your team to agree on the nuances of how users should accomplish even the tiniest tasks within your digital application. Let alone decide how each different task should fit together into one…

Organizing Your Design Documents to Increase Productivity
Article // May 20, 2021 1:30:00 PM // 6 min read
Organizing Your Design Documents to Increase Productivity

Imagine building a house one room at a time, without blueprints, instead of on a solid foundation. You decide, arbitrarily, to build the kitchen first. But you forget that you also need a bathroom off the kitchen, so you go back and tack that on.…

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