Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.
You have a loyal customer base, your design team is clicking on all cylinders, your design system is solid and has been adopted by Engineering, you have strong data & analytics to make a case for a new product. You and your product design are ready…
With multiple customer segments in diverse markets, you’re leading a truly complex company. It’s no wonder creating a native app for your digital product is proving difficult.
The benefits of a Design System have been well documented by us,and other really smart people. But did you know that implementing a design system can also help formulate a company’s voice & tone?
You conducted customer research because you read somewhere that it’s the right thing to do. And you can finally say you did it.
Keeping up with customer expectations and desires is difficult. It’s even more difficult if you don't know how customers are using your product.
As a product manager, you’re constantly trying to improve the user experience for your customers and increase your internal team’s efficiency.
As a company leader, you want assurance that you’re getting your money’s worth from your design team. One way to measure this is to look at your team’s effectiveness.
The design thinking process is well documented and established. In fact, our most recent podcast guest, Wayne Li, was at the famous Stanford d.school when they helped create and document design thinking in the first place.
If you’re like most product execs, it’s a challenge to get your team to agree on the nuances of how users should accomplish even the tiniest tasks within your digital application. Let alone decide how each different task should fit together into one…
Imagine building a house one room at a time, without blueprints, instead of on a solid foundation. You decide, arbitrarily, to build the kitchen first. But you forget that you also need a bathroom off the kitchen, so you go back and tack that on.…