Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Product Strategy
Using Hypotheses to Make Better Decisions at Scale
Article // Apr 5, 2019 4:47:00 PM // 2 min read
Using Hypotheses to Make Better Decisions at Scale

We talk about assumptions and hypotheses a lot when we're developing product strategy and making decisions on what to build. Whether you're creating something new or rethinking an existing product, you have to make some bold choices about what…

Using Exchange Theory to Guide Pricing Decisions
Article // Apr 5, 2019 4:21:00 PM // 2 min read
Using Exchange Theory to Guide Pricing Decisions

How do you decide whether something is valuable to you? What's the right price for your product or service? How much is too much? Or too little?

An Apple Event Without New Hardware?
Article // Mar 29, 2019 2:00:00 PM // 2 min read
An Apple Event Without New Hardware?

Design is not that Important
Article // Mar 22, 2019 1:41:00 PM // 2 min read
Design is not that Important

John Maeda, former MIT professor and renown designer, sent shivers down the spines of designers everywhere in his recent Design in Tech Report when he made the bold statement

The Business Value of Design
Article // Mar 15, 2019 7:45:00 AM // 2 min read
The Business Value of Design

Look at the last 5 years. The black line is the S&P 500. The colored lines are companies who use human-centered design and design thinking as a core product strategy. Great design process drives real results. The trick is aligning the business goals…

From Idea to Revenue as Fast as Possible
Article // Mar 8, 2019 8:00:00 AM // 3 min read
From Idea to Revenue as Fast as Possible

You probably get ideas all the time, and a lot of ideas seem good at the time you have them. A few ideas turn out to be good, a few of those turn into products, and even fewer turn into viable businesses. The difference between the ones that make it…

Martin Ringlein of Eventbrite: Redefining R&D
Podcast // Feb 26, 2019 9:00:20 AM // 2 min read
Martin Ringlein of Eventbrite: Redefining R&D

What is the difference between innovation and R&D? For Martin Ringlein, Global Head of R&D at San Francisco based ticketing platform Eventbrite, innovation is a cliche. It’s no longer innovative to strive for an “innovative” product. Instead, Martin…

Spotify Wants all Your Ears
Article // Feb 22, 2019 8:00:00 AM // 1 min read
Spotify Wants all Your Ears

It's no secret that Spotify is pushing hard to get as many monthly subscribers as possible. It's all about the MRR. Last week they announced the acquisition of Gimlet (producers of several great podcasts you should try) and Anchor. All in, Spotify…

Dane Howard - Samsung NEXT
Podcast // Feb 19, 2019 4:00:53 AM // 1 min read
Dane Howard - Samsung NEXT

Dane Howard is a design leader & entrepreneur. As a creative generator, he designs momentum for world class products, services and brands.

Ford Bets Big on Design Thinking
Article // Feb 8, 2019 12:00:00 PM // 1 min read
Ford Bets Big on Design Thinking

Why did Ford hire a furniture maker as CEO instead of someone with more automotive experience? The short story is because Jim Hackett understands the importance of designing products for the people who will use them.

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