Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Product Strategy
You Can't Buy Authenticity
Article // May 21, 2016 2:05:00 PM // 2 min read
You Can't Buy Authenticity

It slid right by the first time. Just another silly video someone posted on Facebook. Then it popped up again, and again, and again. Each time being posted by people closer and closer to my inner circle. And then I watched it.

Marketing Outside of the Box
Article // Nov 17, 2015 10:02:00 AM // 4 min read
Marketing Outside of the Box

PepsiCo executive Brad Jakeman recently spoke at the Association of National Advertising’s annual “Masters of Marketing” conference in Orlando, FL, and he didn’t pull any punches when it came time for him to address to crowd. He did very little, if…

Product Roadmaps That Lead to Success
Article // Nov 16, 2015 9:59:00 AM // 4 min read
Product Roadmaps That Lead to Success

Ahhh, product roadmaps. If you’re a digital designer, chances are great that you’ve labored over one before. Love them or hate them, most organizations revolve around these sometimes-confusing pages.

Seeing Green: ROI and UX Design
Article // Nov 13, 2015 9:56:00 AM // 3 min read
Seeing Green: ROI and UX Design

Have you heard the news? Companies that hire competent user-experience designers are seeing green. By green, I mean cash. Like, dollar bills, y’all (in the words of the O’Jays).

One Pixel at a Time
Article // Nov 10, 2015 9:52:00 AM // 3 min read
One Pixel at a Time

Welcome to the 21st century, an era when keeping up with the Joneses is a full-time job. Where are you living? Who are you wearing? What are you driving? In this day and age, cutting-edge fashion and designer duds dominate, and no one wants to be…

5 Steps to a Better Mobile Experience
Article // Nov 4, 2015 9:43:00 AM // 4 min read
5 Steps to a Better Mobile Experience

A few months ago, I accidentally left my iPhone at home when I headed out for the day. When I realized it wasn’t in my car, I felt like I was missing a limb, and I immediately turned around and drove almost 20 minutes back to the house to grab my…

Spicing Up UX Design
Article // Oct 20, 2015 7:59:00 PM // 5 min read
Spicing Up UX Design

Inarguably, in today’s day and age, a business’ ability to connect with its customers is critical to success. There’s a new standard when it comes to engaging the consumer, and it can be summed up in one word: emotion. Customers don’t just want to…

Make Cheap Mistakes
Article // Jun 28, 2015 9:56:00 PM // 1 min read
Make Cheap Mistakes

One of the most common conversations we have with prospective clients is about risk. Lots of people come to us with ideas they want to build into companies or products. Some of them are really good ideas. All of them have risk.

The Eureka Effect
Article // Mar 4, 2015 7:50:00 PM // 1 min read
The Eureka Effect

In a recent session with an enterprise software client, the EVP of Product was explaining how the development team was struggling with a workflow for one of their new applications. We looked at the interface wireframes for a solution.

It’s Better Together
Article // Feb 3, 2015 7:41:00 PM // 2 min read
It’s Better Together

People love to speak their mind, share their thoughts, their selfies, photos of their brunch. They want to be included, to have a say in how things are done. But even in today’s oversharing society, some clients are surprised when we want include…

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