Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: User Experience Design
Case Study: Analyzing the Booking Flow of 7 Major Hospitality Brands
// Mar 14, 2023 1:30:48 PM // 2 min read
Case Study: Analyzing the Booking Flow of 7 Major Hospitality Brands

We booked hotel stays at 7 major hospitality brands to document the similarities and contrasts among them. We rank the booking flow itself, including the steps and number of clicks required to book a stay with each brand. We also analyze page…
Case Study: The UX of Booking a flight on 8 major airline websites.
Webinar // Feb 23, 2023 1:26:00 PM // 1 min read
Case Study: The UX of Booking a flight on 8 major airline websites.

We booked flights on 8 major airlines and captured each step of the process. Which one has the easiest booking flow? Check out our Updated Case Study to find out. 
Without UX Research, You're Just Guessing
Article // Dec 2, 2022 10:49:03 AM // 6 min read
Without UX Research, You're Just Guessing

We’re not doubting that your team is smart and fully capable of strong product design, or that your ideas are sound. But isn’t the goal to deliver a product that solves a problem for the customer? 
Why User Research Doesn’t Happen and What You Can Do to Change That
Article // Oct 13, 2022 2:04:37 PM // 6 min read
Why User Research Doesn’t Happen and What You Can Do to Change That

Ask anyone in the world of digital products about the value of understanding customers, and in all likelihood, they’ll gush about its importance. And yet, very often product teams report that they conduct little to no user research or usability…
How User Task Outlines Enhance Your Development Process and Your Product’s UX
Article // Sep 2, 2021 11:01:16 AM // 5 min read
How User Task Outlines Enhance Your Development Process and Your Product’s UX

By now, everyone’s heard of user journeys. Lots of high-profile UX folks have touted their benefits. And they’re not wrong — user journeys help you get a clearer picture of how people interact with your digital product. They’re indispensable. 
Tired of Wasting Time on Features Your Customers Hate? You Need Analytics Tools.
Article // Jul 26, 2021 1:17:27 PM // 6 min read
Tired of Wasting Time on Features Your Customers Hate? You Need Analytics Tools.

Keeping up with customer expectations and desires is difficult. It’s even more difficult if you don't know how customers are using your product.
8 Image Optimization Tips That Will Improve Your UX and Site Speed
Article // Jun 30, 2021 12:30:00 PM // 7 min read
8 Image Optimization Tips That Will Improve Your UX and Site Speed

As a product manager, you’re constantly trying to improve the user experience for your customers and increase your internal team’s efficiency.
What You're Missing Without a UX Flow for your Digital App
Article // May 26, 2021 11:30:00 AM // 6 min read
What You're Missing Without a UX Flow for your Digital App

If you’re like most product execs, it’s a challenge to get your team to agree on the nuances of how users should accomplish even the tiniest tasks within your digital application. Let alone decide how each different task should fit together into one…
Why Your Design Team Sucks (and How to Fix It)
Article // May 5, 2021 11:41:50 AM // 7 min read
Why Your Design Team Sucks (and How to Fix It)

As an exec, you’re tired of hearing about the same open items and incomplete tasks. You think to yourself, didn’t we already solve this problem? Or, how on earth is this taking so long? 
3 Trends That Predict Which Fintech Companies Will Succeed
Article // May 4, 2021 11:42:38 AM // 5 min read
3 Trends That Predict Which Fintech Companies Will Succeed

Keeping up with trends might be enough in some industries, but not fintech. The fintech space is especially fast-moving and ever-evolving. Only companies that get out ahead of trends succeed. 

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