Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: User Experience Design
How User Task Outlines Enhance Your Development Process and Your Product’s UX
Article // Sep 2, 2021 11:01:16 AM // 5 min read
How User Task Outlines Enhance Your Development Process and Your Product’s UX

By now, everyone’s heard of user journeys. Lots of high-profile UX folks have touted their benefits. And they’re not wrong — user journeys help you get a clearer picture of how people interact with your digital product. They’re indispensable. 

Tired of Wasting Time on Features Your Customers Hate? You Need Analytics Tools.
Article // Jul 26, 2021 1:17:27 PM // 6 min read
Tired of Wasting Time on Features Your Customers Hate? You Need Analytics Tools.

Keeping up with customer expectations and desires is difficult. It’s even more difficult if you don't know how customers are using your product.

8 Image Optimization Tips That Will Improve Your UX and Site Speed
Article // Jun 30, 2021 12:30:00 PM // 7 min read
8 Image Optimization Tips That Will Improve Your UX and Site Speed

As a product manager, you’re constantly trying to improve the user experience for your customers and increase your internal team’s efficiency.

What You're Missing Without a UX Flow for your Digital App
Article // May 26, 2021 11:30:00 AM // 6 min read
What You're Missing Without a UX Flow for your Digital App

If you’re like most product execs, it’s a challenge to get your team to agree on the nuances of how users should accomplish even the tiniest tasks within your digital application. Let alone decide how each different task should fit together into one…

Why Your Design Team Sucks (and How to Fix It)
Article // May 5, 2021 11:41:50 AM // 7 min read
Why Your Design Team Sucks (and How to Fix It)

As an exec, you’re tired of hearing about the same open items and incomplete tasks. You think to yourself, didn’t we already solve this problem? Or, how on earth is this taking so long? 

3 Trends That Predict Which Fintech Companies Will Succeed
Article // May 4, 2021 11:42:38 AM // 5 min read
3 Trends That Predict Which Fintech Companies Will Succeed

Keeping up with trends might be enough in some industries, but not fintech. The fintech space is especially fast-moving and ever-evolving. Only companies that get out ahead of trends succeed. 

Managing Design Across Multiple Departments
Webinar // Nov 4, 2020 8:41:37 AM // 1 min read
Managing Design Across Multiple Departments

As digital products, apps, and websites become more advanced and human-centered there is an increasing need for organizations to to stop “shipping the org chart” and work across departmental boundaries. This can be difficult, especially in large…

Case Study: The UX of Booking a flight on 8 major airline websites.
Webinar // Sep 2, 2020 1:26:00 PM // 1 min read
Case Study: The UX of Booking a flight on 8 major airline websites.

We booked flights on 8 major airlines and captured each step of the process. Which one has the easiest booking flow? Watch the webinar to find out.

How Great Typography Makes Web Apps Faster & Easier to Use
Webinar // Aug 11, 2020 8:34:19 AM // 2 min read
How Great Typography Makes Web Apps Faster & Easier to Use

Why is your typography important? Typography impacts the user’s experience, mood, and relationship with your product.

5 Steps for Conducting User Research the Right Way
Article // Jul 8, 2020 10:36:50 AM // 9 min read
5 Steps for Conducting User Research the Right Way

User research is one of the most impactful things you can do to improve your product. To make it an effective part of your design process, you need to adhere to some best practices and avoid shortcuts.

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