Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: User Experience Design
Andy Vitale - Polaris Industries
Podcast // Dec 17, 2017 4:00:17 AM // 1 min read
Andy Vitale - Polaris Industries

Designing software is one thing. Understanding the needs,  of people buying a physical product is entirely different. Or is it? Today I’m talking to Andy Vi-tally about designing experiences at 3M, and his new role at Polaris where they make…

Arin Bhowmick- IBM
Podcast // Dec 12, 2017 4:00:57 AM // 1 min read
Arin Bhowmick- IBM

Making software on a global scale is really hard. You have to know what each person is trying to do and how to tailor the experience to their specific needs.

Marco Suarez - Etsy
Podcast // Oct 16, 2017 4:05:05 PM // 30 min read
Marco Suarez - Etsy

Marco Suarez is a Staff Product Designer at Etsy where he supports their products through design systems. Marco is also the owner of Methodical Coffee, a specialty coffee shop and roaster. He lives in the small but not too small city of Greenville,…

Empathy Maps: The Business of Putting Users First
Article // Aug 15, 2017 12:35:00 PM // 5 min read
Empathy Maps: The Business of Putting Users First

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before.

UX Design, UI Design and No Design  —  Oh My!
Article // Aug 8, 2017 12:08:00 PM // 5 min read
UX Design, UI Design and No Design  —  Oh My!

Can I share with you that I am not that fun at parties. For those of you who have met me in person, that will make sense, and you won’t be surprised that my go-to small talk question (a party faux-pas) is “what do you do for work?” I actually love…

Don't Leave Behavioral Economics Behind
Article // Jul 25, 2017 12:03:00 PM // 6 min read
Don't Leave Behavioral Economics Behind

I have this problem right now. I’ve been trying to cut down on discretionary spending (especially recurring payments). This means no Netflix and even my precious gym membership is on hold. It also means my Audible membership has been canceled. In…

Sprinting Like a Designer
Article // Jul 11, 2017 11:40:00 AM // 4 min read
Sprinting Like a Designer

So you know how the Olympics has a bunch of different sports? Sports where individuals are competing for time? We can all agree that there are different kinds of sprinters — runners, cyclists, swimmers, oh my! What if there were also other kinds…

Kelly Robinson - Home Depot
Podcast // Jun 13, 2017 3:00:44 AM // 36 min read
Kelly Robinson - Home Depot

You might not think of Home Depot as a leader in human centered design, but 1.5 Billion transactions a year has taught them a few things. Today we'll talk with Kelly Robinson about how they're using UX and content strategy to keep customers happy…

Kara Kelly - CallRail
Podcast // May 23, 2017 12:00:23 AM // 26 min read
Kara Kelly - CallRail

Kara Kelly heads up the rapidly-growing product design team at CallRail. Today we’ll talk about how CallRail uses human-centered design and customer feedback to take a simple idea and turn it into one of Atlanta’s most rapidly growing and profitable…

Jared Spool - UIE & Center Centre
Podcast // May 16, 2017 8:20:05 AM // 47 min read
Jared Spool - UIE & Center Centre

Jared M. Spool is the founder of User Interface Engineering and a co-founder of Center Centre.

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