Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: User Experience Design
Mandy Cornwell - VMware
Podcast // May 2, 2017 2:00:30 AM // 26 min read
Mandy Cornwell - VMware

As User Experience Manager, Mandy’s driven by customers’ and users’ problems to create the most effective design solutions to help them succeed. After earning a computer science degree from Georgia Institute of Technology, and spending the next 13…

Aaron Irizarry - Nasdaq Design
Podcast // Apr 6, 2017 8:11:11 AM // 37 min read
Aaron Irizarry - Nasdaq Design

Aaron Irizarry (a.k.a. “Ron”), is the Director of User Experience at Nasdaq and has been building products for startups and large corporations for over 15 years. He is also a life long Dodgers fan, heavy metal enthusiast, and co-author of Discussing…

Rian van der Merwe - Wildbit
Podcast // Mar 23, 2017 2:00:18 PM // 39 min read
Rian van der Merwe - Wildbit

Rian designs and builds high quality software that people love to use. He also wrote a book about it called Making It Right. After spending several years working in Silicon Valley and Cape Town, South Africa, he is now Product Manager at Wildbit,…

Value-First Communication
Article // Jan 31, 2017 6:05:00 AM // 8 min read
Value-First Communication

Communication is one of those tricky things that we only notice when it’s done poorly. As a marketer, you know the product you’re positioning has value. But do you know how to effectively communicate that value to your customers and prospects?…

Keep eCommerce Findability in Mind
Article // Sep 9, 2016 12:32:00 PM // 3 min read
Keep eCommerce Findability in Mind

Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn't think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how…

Mobile Navigation Starts with the User
Article // Aug 16, 2016 12:06:00 PM // 8 min read
Mobile Navigation Starts with the User

On Mobile Devices, finding your way on apps or websites of any significant size can be frustrating. You’re faced with one of three options: limited navigation items that fit on the side or top, truncated to save room with a link to “view full site”;…

Good UX Wouldn’t Be So Hard to Find
Article // Jul 27, 2016 7:05:00 AM // 2 min read
Good UX Wouldn’t Be So Hard to Find

As a UI designer, it is pretty easy to find yourself encountering bad UX design examples.

You Can't Buy Authenticity
Article // May 21, 2016 2:05:00 PM // 2 min read
You Can't Buy Authenticity

It slid right by the first time. Just another silly video someone posted on Facebook. Then it popped up again, and again, and again. Each time being posted by people closer and closer to my inner circle. And then I watched it.

Clearing the Clutter
Article // Dec 3, 2015 10:26:00 AM // 4 min read
Clearing the Clutter

I hate newspapers. Not news, just newspapers. I hate them because CLUTTER. Seriously, I feel like we should all pause and applaud the newspaper industry, because the amount of words, data, and images they cram onto any given page is remarkable. And…

Don't Be Interface Incompetent
Article // Dec 1, 2015 10:20:00 AM // 6 min read
Don't Be Interface Incompetent

We’ve all experienced it. You open a website or an app for the first time and immediately feel confused about where to start. Not a great sign.

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