Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: User Interface Design
Nate Whitson - LinkedIn
Podcast // Apr 18, 2017 1:00:06 AM // 40 min read
Nate Whitson - LinkedIn

Nate Whitson is a designer and storyteller focused on building impactful, meaningful, and effective experiences that build value at scale. He believes in the power of narrative to change and persuade, the power of design to create good in the world,…

Keep eCommerce Findability in Mind
Article // Sep 9, 2016 12:32:00 PM // 3 min read
Keep eCommerce Findability in Mind

Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn't think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how…

Mobile Navigation Starts with the User
Article // Aug 16, 2016 12:06:00 PM // 8 min read
Mobile Navigation Starts with the User

On Mobile Devices, finding your way on apps or websites of any significant size can be frustrating. You’re faced with one of three options: limited navigation items that fit on the side or top, truncated to save room with a link to “view full site”;…

Good UX Wouldn’t Be So Hard to Find
Article // Jul 27, 2016 7:05:00 AM // 2 min read
Good UX Wouldn’t Be So Hard to Find

As a UI designer, it is pretty easy to find yourself encountering bad UX design examples.

10 Commandments of Visual Communication
Article // Jan 6, 2016 10:37:00 AM // 9 min read
10 Commandments of Visual Communication

When it comes to visual communication, what you see is what you get. There are no second chances, no redos. Visuals are an enormously effective form of communication, but they’re also fairly unforgiving. Studies have shown time and again that visual…

Is Flat Design Falling Flat With Users?
Article // Dec 11, 2015 10:32:00 AM // 3 min read
Is Flat Design Falling Flat With Users?

It’s no secret to anyone who has worked with me that I’m not a huge fan of flat design. It’s not that I don’t like the look of the design itself, but more that the clean lines and lack of depth makes it significantly more difficult for users to get…

Don't Be Interface Incompetent
Article // Dec 1, 2015 10:20:00 AM // 6 min read
Don't Be Interface Incompetent

We’ve all experienced it. You open a website or an app for the first time and immediately feel confused about where to start. Not a great sign.

Looks Can Be Deceiving
Article // Feb 26, 2015 7:48:00 PM // less than 1 min read
Looks Can Be Deceiving

PLEASING AESTHETICS DO NOT ALWAYS EQUAL EFFECTIVENESS. Some designs might look great but don’t seem to generate results for the business. Others might be visually underwhelming and drive a lot of revenue (just look at craigslist).

How Interfaces Impact User Satisfaction
Article // Oct 13, 2014 7:26:00 PM // 4 min read
How Interfaces Impact User Satisfaction

We’ve become so used to technology being a part of our everyday lives that most of the time we don’t even think about its use. Behind the scenes, though, and particularly with the computerization of banking services, research now focuses heavily on…

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