Product Strategy & Design Insights

We’re not doubting that your team is smart and fully capable of strong product design, or that your ideas are sound. But isn’t the goal to deliver a product that solves a problem for the customer? 

For years, we’ve asked, “When you think about the typical app or website - what is the one interface element that everyone recognizes, that is always present, that always works reliably?”

Ask anyone in the world of digital products about the value of understanding customers, and in all likelihood, they’ll gush about its importance. And yet, very often product teams report that they conduct little to no user research or usability…

By now, everyone’s heard of user journeys. Lots of high-profile UX folks have touted their benefits. And they’re not wrong — user journeys help you get a clearer picture of how people interact with your digital product. They’re indispensable. 

You conducted customer research because you read somewhere that it’s the right thing to do. And you can finally say you did it. 

Keeping up with customer expectations and desires is difficult. It’s even more difficult if you don't know how customers are using your product.

Are you ignoring your customers?  If you’ve done any user research, even with just a few customers, you’ve likely uncovered very obvious customer pain points that can be fixed. While these customer insights are valuable and actionable, it can be…

You may have found yourself in a debate over competing products, teams, or devices. You have your reasons, and defend your choice over the other. When you enter the “bias zone” for the usual topics like sports or tech - it can negatively impact user…

User research is one of the most impactful things you can do to improve your product. To make it an effective part of your design process, you need to adhere to some best practices and avoid shortcuts.

The interplay between the three factors of your customer's needs, wants, and fears affects the perceived value of your product. Which is hugely important because it plays into how people decide what to pay.