Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: User Research
How Cognitive Load is Hindering Your UX
Podcast // Nov 15, 2022 2:28:22 PM // 1 min read
How Cognitive Load is Hindering Your UX

For years, we’ve asked, “When you think about the typical app or website - what is the one interface element that everyone recognizes, that is always present, that always works reliably?”

Why User Research Doesn’t Happen and What You Can Do to Change That
Article // Oct 13, 2022 2:04:37 PM // 6 min read
Why User Research Doesn’t Happen and What You Can Do to Change That

Ask anyone in the world of digital products about the value of understanding customers, and in all likelihood, they’ll gush about its importance. And yet, very often product teams report that they conduct little to no user research or usability…

How User Task Outlines Enhance Your Development Process and Your Product’s UX
Article // Sep 2, 2021 11:01:16 AM // 5 min read
How User Task Outlines Enhance Your Development Process and Your Product’s UX

By now, everyone’s heard of user journeys. Lots of high-profile UX folks have touted their benefits. And they’re not wrong — user journeys help you get a clearer picture of how people interact with your digital product. They’re indispensable. 

2 Simple Strategies for Turning Customer Research Data into Actionable Insights
Article // Aug 2, 2021 10:30:42 AM // 5 min read
2 Simple Strategies for Turning Customer Research Data into Actionable Insights

You conducted customer research because you read somewhere that it’s the right thing to do. And you can finally say you did it. 

Tired of Wasting Time on Features Your Customers Hate? You Need Analytics Tools.
Article // Jul 26, 2021 1:17:27 PM // 6 min read
Tired of Wasting Time on Features Your Customers Hate? You Need Analytics Tools.

Keeping up with customer expectations and desires is difficult. It’s even more difficult if you don't know how customers are using your product.

Strategies for Getting Stakeholder Buy-In on User Research Findings
Article // Mar 10, 2021 10:16:37 AM // 5 min read
Strategies for Getting Stakeholder Buy-In on User Research Findings

Are you ignoring your customers?  If you’ve done any user research, even with just a few customers, you’ve likely uncovered very obvious customer pain points that can be fixed. While these customer insights are valuable and actionable, it can be…

3 Tips for Avoiding Bias in Your User Research
Article // Jan 5, 2021 1:20:42 PM // 5 min read
3 Tips for Avoiding Bias in Your User Research

You may have found yourself in a debate over competing products, teams, or devices. You have your reasons, and defend your choice over the other. When you enter the “bias zone” for the usual topics like sports or tech - it can negatively impact user…

5 Steps for Conducting User Research the Right Way
Article // Jul 8, 2020 10:36:50 AM // 9 min read
5 Steps for Conducting User Research the Right Way

User research is one of the most impactful things you can do to improve your product. To make it an effective part of your design process, you need to adhere to some best practices and avoid shortcuts.

How Your Customer's Brain Decides What to Pay For
Article // Jul 5, 2019 10:00:00 AM // 2 min read
How Your Customer's Brain Decides What to Pay For

The interplay between the three factors of your customer's needs, wants, and fears affects the perceived value of your product. Which is hugely important because it plays into how people decide what to pay.

Jasjit Singh - Thinkful
Podcast // Mar 30, 2017 1:58:00 PM // 32 min read
Jasjit Singh - Thinkful

Jasjit is a serial entrepreneur with three start-ups under his belt. He's also done stints at Bridgewater and Redfin. He's currently a General Manager with Thinkful, which is on a mission to de-risk education and close the skills gaps in tech…

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