Product Strategy & Design Insights

What Permaculture Can Teach Us About Organizational Design I moved into my first house with a yard just before the pandemic, which means that getting deeply into gardening was inevitable. This is when I discovered the gardening approach that spoke…

In an ideal scenario, design and development teams work hand-in-hand when building a product, particularly in the creative process. We say “ideal”, because both teams have a tendency to work against each other if they don’t see eye-to-eye on  design…

Our team is often asked to design landing pages for a specific product or promotion, or we encounter an information architecture that’s been revised each time a new program or feature comes on line. Here are some important tips and tools to consider…

You conducted customer research because you read somewhere that it’s the right thing to do. And you can finally say you did it. 

As a product manager, you’re constantly trying to improve the user experience for your customers and increase your internal team’s efficiency.

If you’re like most product execs, it’s a challenge to get your team to agree on the nuances of how users should accomplish even the tiniest tasks within your digital application. Let alone decide how each different task should fit together into one…

Keeping up with trends might be enough in some industries, but not fintech. The fintech space is especially fast-moving and ever-evolving. Only companies that get out ahead of trends succeed. 

How can companies — especially large companies — achieve that perfect triad of collaboration between the design, business, and technology teams? It’s a perennial question that remains largely unsolved. 

Great design is not a luxury. It’s a necessity.   This bears repeating: Great design, a product that looks good and works well, is essential for success. Software has matured enough that you simply will not succeed with an ugly, ill-conceived…

The tech industry is full of stereotypes. The business exec who only talks in MBA acronyms and spreadsheets. The developer who’d rather code alone in a dark room than attend a co-worker’s birthday lunch. The diva designer who always insists on more…