Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Ux Strategy
Don't Build a MVP!
Article // Aug 16, 2019 3:09:00 PM // 5 min read
Don't Build a MVP!

A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.

The UX of International Travel
Article // Jun 7, 2019 9:22:00 PM // 4 min read
The UX of International Travel

I’m writing this from the airport in Bucharest, Romania. Techsylvania (a leading tech conference of Eastern Europe) has invited me Cluj-Napoca to talk about my upcoming book and lead a workshop on Human-Centered Product Design. What better way to…

The Difference Between UI and UX
Article // Mar 29, 2019 2:23:00 PM // 2 min read
The Difference Between UI and UX

We're talking about this again? Okay. It's simple.

When Business Goals are not User Goals
Article // Mar 15, 2019 6:17:00 PM // 3 min read
When Business Goals are not User Goals

Twelve years ago at a SXSW afterparty Jeremy Keith, a fellow designer, first told me about "Twitter". It was just a fledgling text message service at the time. At his encouragement, at 1:28 PM on March 10th 2007 I sent a text message to 40404 (this…

User Experience Design in a Virtual World
Article // Mar 1, 2019 8:00:00 AM // 2 min read
User Experience Design in a Virtual World

Fortnite and Apex Legends are no doubt juggernauts in the game world. The difference many in the game community are calling out between these two game ecosystems is fascinating. 

Greg Storey - InVision
Podcast // Feb 12, 2019 9:00:05 AM // 2 min read
Greg Storey - InVision

About This Episode What is the relationship between innovation, design, and organizational culture? In a perfect world, they don’t just overlap; they are continuously working together in a symbiotic relationship. So why is it that the three aren’t…

Sprinting Like a Designer
Article // Jul 11, 2017 11:40:00 AM // 4 min read
Sprinting Like a Designer

So you know how the Olympics has a bunch of different sports? Sports where individuals are competing for time? We can all agree that there are different kinds of sprinters — runners, cyclists, swimmers, oh my! What if there were also other kinds…

Justin Maguire III - Salesforce
Podcast // May 30, 2017 2:45:59 AM // 39 min read
Justin Maguire III - Salesforce

Salesforce is one of the biggest companies in the world, and they have all kinds of difficult design and engineering problems to solve. How do they do it? J sat down with Justin Maguire III, SVP of Product Design and User Experience, to find out.

Kara Kelly - CallRail
Podcast // May 23, 2017 12:00:23 AM // 26 min read
Kara Kelly - CallRail

Kara Kelly heads up the rapidly-growing product design team at CallRail. Today we’ll talk about how CallRail uses human-centered design and customer feedback to take a simple idea and turn it into one of Atlanta’s most rapidly growing and profitable…

Jared Spool - UIE & Center Centre
Podcast // May 16, 2017 8:20:05 AM // 47 min read
Jared Spool - UIE & Center Centre

Jared M. Spool is the founder of User Interface Engineering and a co-founder of Center Centre.

Together we can make it happen

Your customers, your team, and your company need real results. That’s exactly what we deliver.

Outcomes We Produce

We thrive on understanding your business, your customers, and how to build products that create real value.

Explore Our Services