Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Value Proposition Design
Shaping Your New Normal
Article // Mar 24, 2020 1:03:43 PM // 3 min read
Shaping Your New Normal

Everyone will have to adjust to changes in the world after the COVID-19 crisis is behind us. The "In-Person Economy" is eroding. Remote work will be more common. People will expect to do more things online than ever before. Many of the old norms you…
How Your Customer's Brain Decides What to Pay For
Article // Jul 5, 2019 10:00:00 AM // 2 min read
How Your Customer's Brain Decides What to Pay For

The interplay between the three factors of your customer's needs, wants, and fears affects the perceived value of your product. Which is hugely important because it plays into how people decide what to pay.
Empathy and Personalization at Scale
Article // Jun 21, 2019 5:21:00 PM // 3 min read
Empathy and Personalization at Scale

They say everyone’s favorite thing to hear is their own name. That’s why sales people are trained to learn your name quickly and use it a few times in conversation, to build rapport and trust. 
The New Economy & Scaling Fast
Article // Apr 26, 2019 3:47:00 PM // 3 min read
The New Economy & Scaling Fast

In the dark ages before the Internet, we lived in a seller-driven economy. People were only aware of what was at their local market, so they had limited choices. People relied on advertising and word-of-mouth to learn about new products and…
Who Decides Whether to Buy Your Product?
Article // Apr 19, 2019 12:02:00 PM // 2 min read
Who Decides Whether to Buy Your Product?

Not all buyers are the same. In every transaction, big or small, you have an economic buyer, the person who makes the money decision, and you have the needs buyer, the person who needs their problem solved. Sometimes these buyers are the same…
Using Exchange Theory to Guide Pricing Decisions
Article // Apr 5, 2019 4:21:00 PM // 2 min read
Using Exchange Theory to Guide Pricing Decisions

How do you decide whether something is valuable to you? What's the right price for your product or service? How much is too much? Or too little?
Don't Leave Behavioral Economics Behind
Article // Jul 25, 2017 12:03:00 PM // 6 min read
Don't Leave Behavioral Economics Behind

I have this problem right now. I’ve been trying to cut down on discretionary spending (especially recurring payments). This means no Netflix and even my precious gym membership is on hold. It also means my Audible membership has been canceled. In…
Titania Jordan - Bark.us
Podcast // Apr 24, 2017 11:51:50 PM // 29 min read
Titania Jordan - Bark.us

Titania Jordan is the CPO of Bark.us, an internet safety solution that helps keep children safer on social media, text messaging, and email. As the former host of NBC Atlanta affiliate WXIA’s weekly television show Atlanta Tech Edge, Titania had the…
Jasjit Singh - Thinkful
Podcast // Mar 30, 2017 1:58:00 PM // 32 min read
Jasjit Singh - Thinkful

Jasjit is a serial entrepreneur with three start-ups under his belt. He's also done stints at Bridgewater and Redfin. He's currently a General Manager with Thinkful, which is on a mission to de-risk education and close the skills gaps in tech…

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