It’s pretty incredible. We found new ways of describing what we do almost instantly. Now we’re closing more deals than ever. Easily the best money we’ve spent this year.Vince DeRosa - Founder & CEO
1-hour video session per market segment that will help you clearly understand your target market by:
When we’re done you’ll have a Target Market Map that outlines everything for your ongoing reference.
We’ll also use this map as the foundation for the next meeting... Value Proposition Definition.
Several 1-hour video conference meetings to discuss and define your Value Proposition to the people in the Target Market Segments we defined above. We will define:
Delivery of a Value Proposition Map document for your ongoing internal reference.
Use your newly refined Target Market Definition and Value Proposition Map to create messaging that captures the attention of your target market.
By talking about the benefits your product provides for each role within your target market segment, you’ll create messaging that’s more precise, engaging, and effective.
No more mad-lib “we do ____ for _____” statements.
You’ll finally be able to talk about your products and services in a way that generates real results.
This simple process helped us rethink how we create value for our customers and create clear, effective messaging. It was eye-opening and tremendously helpful.Suzanne Murphy - Serial Startup Founder & Investor